Sales and Marketing Manager (U.S. Based Law Firm - Remote)

Lead Growth. Build Teams. Strengthen a Brand That Changes Lives.

At MRA Law Group, growth is not simply about generating more leads or closing more consultations.

It is about helping more individuals and families access life-changing U.S. immigration solutions.

Every campaign we launch, every consultation we schedule, and every client we serve represents someone seeking opportunity, security, family unity, or a fresh start. That is why we are looking for an exceptional Sales & Marketing Manager who can build a unified growth engine—one that attracts the right people, converts opportunity into revenue, strengthens our brand, and delivers an exceptional client experience.

This is not a maintenance role.

This is not a position for someone who only manages advertisements, social media calendars, or sales reports.

We are looking for a strategic, hands-on growth leader who can connect marketing, sales, systems, people, and performance into one cohesive function.

If you are a builder who thrives at the intersection of leadership, creativity, analytics, coaching, and commercial growth, this may be the opportunity you have been waiting for.

What You’ll Own

1. Revenue Growth & Integrated Growth Strategy

You will lead the development and execution of an integrated sales and marketing strategy aligned with the firm’s growth objectives.

You will

• Develop and execute strategies that increase brand awareness, qualified lead generation, consultations, client acquisition, and revenue.
• Translate business goals into clear sales and marketing plans, priorities, and performance targets.
• Analyze market trends, audience behavior, competitive positioning, sales performance, and conversion data to identify growth opportunities.
• Align marketing and sales efforts to ensure stronger lead quality, faster follow-up, improved conversion, and a seamless client journey.
• Identify performance bottlenecks and implement scalable solutions that improve results across the entire growth funnel.
• Build a clear growth roadmap that balances immediate revenue opportunities with long-term brand development.

2. Demand Generation & Client Acquisition

You will build and optimize the systems that attract prospective clients and move them from awareness to signed engagement.

You will

• Develop campaigns that generate qualified consultations and contribute directly to revenue growth.
• Manage and optimize paid advertising across Meta, Google, TikTok, and other relevant platforms.
• Improve lead quality, cost per qualified lead, consultation volume, conversion rates, and marketing ROI.
• Build and refine marketing funnels, landing pages, email campaigns, nurture sequences, and lead follow-up strategies.
• Use testing, data, and client behavior insights to continuously improve campaign and funnel performance.
• Ensure that marketing efforts generate meaningful opportunities—not just clicks, impressions, or activity.

3. Sales Leadership & Team Development

You will build and lead a high-performing sales culture rooted in accountability, coaching, client care, and continuous improvement.

You will

• Help recruit, onboard, train, coach, and develop sales professionals.
• Establish clear expectations, KPIs, performance standards, and success metrics.
• Conduct meaningful one-on-one coaching sessions focused on performance, development, and accountability.
• Use data to identify performance gaps and implement targeted coaching and improvement plans.
• Create and refine sales playbooks, scripts, objection-handling frameworks, follow-up processes, and best practices.
• Build a culture where ownership, excellence, empathy, and results go hand in hand.
• Develop future sales leaders and strengthen the long-term capability of the team.

4. Lead Conversion & Client Experience

You will ensure that every qualified lead receives a timely, professional, empathetic, and consistent experience from first contact through signed engagement.

You will

• Oversee sales activity across phone, email, SMS, CRM, and digital communication channels.
• Monitor pipeline health, response times, consultation activity, follow-up consistency, and forecast accuracy.
• Improve consultation-to-retainer conversion rates.
• Analyze lost opportunities and implement strategies to improve close rates.
• Ensure that every client interaction reflects the firm’s values, professionalism, ethical standards, and commitment to client care.
• Use sales insights and client feedback to strengthen the overall client journey.

5. Brand, Messaging & Content Leadership

You will shape how prospective clients experience and understand MRA Law Group.

You will

• Maintain a clear, consistent, credible, and compelling brand presence across all channels.
• Oversee content strategy for social media, email marketing, blogs, newsletters, videos, advertisements, and landing pages.
• Develop messaging that builds trust, demonstrates expertise, and connects with the real needs and concerns of immigrant communities.
• Review creative concepts, copy, advertisements, and campaign materials to ensure quality and strategic alignment.
• Ensure all marketing communications reflect the firm’s mission, values, and client-centered approach.
• Strengthen the firm’s reputation as a trusted immigration law advocate.

6. Analytics, CRM & Performance Optimization

You believe growth decisions should be driven by data—not assumptions.

You will

• Establish clear sales and marketing KPIs, dashboards, and reporting systems.
• Deliver actionable weekly, monthly, and quarterly performance reports to leadership.
• Track the complete funnel from campaign source and lead generation through consultation, conversion, and revenue.
• Optimize CRM systems, automations, workflows, lead routing, follow-up processes, and reporting.
• Improve visibility into marketing attribution, sales performance, pipeline health, and revenue contribution.
• Identify trends, risks, and opportunities and translate them into practical action plans.
• Continuously test, refine, and improve sales and marketing performance.

7. Team, Project & Vendor Management

You will coordinate internal and external resources to execute at a consistently high level.

You will

• Manage and coordinate freelancers, agencies, designers, copywriters, video editors, media buyers, and other vendors.
• Establish clear project plans, timelines, standards, and accountability.
• Ensure campaigns and initiatives are completed on time and aligned with strategic priorities.
• Build systems and workflows that improve productivity, communication, and execution.
• Work closely with firm leadership and cross-functional teams to maintain alignment and momentum.

What You Bring

• Proven success in sales leadership, marketing leadership, growth management, revenue operations, or a similar commercially focused role.
• Experience building and improving both lead-generation and sales-conversion systems.
• Demonstrated ability to lead, coach, and develop high-performing sales professionals.
• Strong understanding of digital marketing, customer acquisition, sales funnels, pipeline management, and conversion optimization.
• Experience managing paid campaigns across Meta, Google, TikTok, or similar platforms.
• Strong command of CRM systems, automations, dashboards, reporting, and forecasting.
• Experience in legal services, professional services, financial services, healthcare, education, or other high-consideration service environments is strongly preferred.
• Excellent English writing, communication, presentation, and leadership skills.
• Strong analytical thinking with the ability to translate data into sound business decisions.
• Strong project management, organizational, and prioritization skills.
• Commercial awareness and a clear understanding of how marketing and sales contribute to sustainable revenue growth.
• The ability to balance long-term strategy with hands-on execution.
• High ethical standards and an unwavering commitment to client trust.

Who You Are

• You are both a strategist and a builder.
• You can create the vision, build the systems, lead the people, and execute the plan.
• You do not measure success by activity; you measure it by outcomes.
• You understand that strong marketing without strong sales execution wastes opportunity.
• You understand that aggressive sales without trust and empathy damages the brand.
• You know how to bring marketing and sales together around shared goals, data, and accountability.
• You are comfortable reviewing campaign performance, coaching a sales professional, analyzing conversion metrics, improving a CRM workflow, and presenting recommendations to leadership.
• You make decisions, solve problems, and take ownership of results.
• You are energized by building functions, developing people, and creating scalable systems.
• You lead with urgency, accountability, professionalism, and care.
• Most importantly, you recognize that behind every lead is a real person or family seeking help, clarity, and hope.

Your Success Will Be Measured By

• Revenue growth
• Qualified lead generation
• Consultation growth
• Cost per qualified lead
• Marketing-sourced revenue
• Consultation-to-retainer conversion rates
• Sales team performance
• Pipeline health and forecast accuracy
• Marketing-to-sales conversion performance
• Campaign ROI
• Marketing funnel performance
• Sales process improvement
• CRM and workflow efficiency
• Brand awareness and engagement
• Leadership and team development
• Client experience

Pay: $30.00 - $40.00 per hour

Experience

• Sales: 3 years (Required)
• Marketing: 3 years (Required)
• Immigration Law or similar: 2 years (Required)

Work Location: Remote