Public Relations Specialist

We are seeking an experienced Public Relations Specialist (PRS) capable of performing the following duties:

a) Implements the USAO’s social media program with an emphasis on planning for and managing communications on social media platforms as well as developing tactically and strategically social media use for the public affairs office. This includes:

• Develops and guides the communication of the USAO's themes and messages using social media platforms. Manages, edits, and recommends approval of daily content and interactions on social media platforms, which may include Facebook, Twitter, YouTube, Flickr, Instagram, Google+, Yammer, LinkedIn, Vimeo, X, etc. Oversee the execution of social media strategies and plans. Provides direction and guidance to USAO staff by guiding and directing social media inclusion in public affairs plans. Research new areas of web communication and advise senior management on social media platforms, trends, tactics and techniques.
• Perform as the USAO's subject matter expert on social media issues, developments, and policies. Maintains relationships with new and traditional media outlets. Provides strategic planning recommendations and social media content concerning exercises and real-world operations, crisis communication incidents, and other major internal and external audience communication efforts. These include but are not limited to managing the USAO's social media involvement in conferences, outreach events, and various local events. Receives, analyzes intent of, and develops social media response to query and public affairs guidance for USAO’s staff concerning social media issues.
• Provides guidance to leadership on the planning and execution of information campaigns using social media. Writes and presents decision/information papers and briefings to the senior leadership as directed. Works with various other federal, state or local agencies to coordinate social media best practices and policies. Represents U