Marketing Coordinator

Description

The Marketing Coordinator is responsible for coordinating and supporting Sarma's overall marketing initiatives, brand presence, business-development efforts, client communications, events, and promotional activities.

This position works closely with Executive Management and the Sales team to develop and execute marketing initiatives that increase brand awareness, support client retention, generate new business opportunities, and promote Sarma's products and services.

The Marketing Coordinator will assist with digital and traditional marketing, social media, email campaigns, website content, marketing materials, industry events, sponsorships, lead-generation campaigns, and sales support. The ideal candidate is creative, organized, self-motivated, detail-oriented, and able to manage multiple projects while maintaining a professional and consistent company image.

Requirements: Essential Duties and Responsibilities

*Marketing Strategy & Campaigns*

• Assist Executive Management in developing and implementing Sarma's annual marketing plan.
• Develop and coordinate marketing campaigns supporting company growth and business-development objectives.
• Create targeted campaigns for specific industries, prospects, and service lines.
• Coordinate marketing activities with Sales to support prospecting and lead-generation efforts.
• Develop campaign calendars and maintain deadlines for marketing initiatives.
• Track campaign performance and recommend adjustments based on results.
• Research market trends, competitors, industries, and potential business opportunities.
• Identify new opportunities to increase Sarma's visibility within targeted markets.

*Digital Marketing & Social Media*

• Manage and maintain Sarma's professional social media presence.
• Develop and schedule relevant social media content.
• Create content highlighting company services, employees, events, community involvement, industry information, and organizationa