Product Marketing Specialist

• 497322
• Remote
• Remote
• Longview, Texas, United States
• STEMCO
• Sales & Marketing
• Full-Time/Regular

Join Enpro as a Product Marketing Specialist and help shape how our products and solutions reach the market. In this highly collaborative role, you will connect market insight, customer needs, compelling storytelling, and go-to-market execution to support growth and strengthen the customer experience.

The Product Marketing Specialist serves as an orchestrator across Marketing, Product Management, Sales, Customer Success, Professional Services, and other key functions. This role develops shared go-to-market strategies, leads product launches and market communications, advances voice of the customer programs, and uses data, technology, and AI-enabled insights to improve marketing impact and business outcomes.

What You’ll Do

* Orchestrate cross-functional collaboration to develop and execute a shared go-to-market strategy. * Conduct primary and secondary market research to segment markets, develop buyer insights, and identify opportunities, challenges, and market dynamics for the organization and its products. * Develop go-to-market strategies that bring products and solutions to market through effective launches and capitalize on identified opportunities. * Plan and manage product launches and release communications in coordination with Product Management and other cross-functional partners. * Guide the creation and delivery of messaging, positioning, presentations, and content that clearly communicate value to the market. * Engage and influence market, customer, partner, and industry audiences through compelling written and verbal communications. * Manage and support voice of the customer (VoC) initiatives and programs to bring customer insight into marketing and business decisions. * Implementing and refining programs to drive the impact of Marketing: + Partner with Demand Generation to create and execute high-