Product Marketing Manager

Vividly

is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend. With our easy-to-use platform and industry-leading experience, we pride ourselves on our ability to bring businesses to the next level.

Not familiar with trade promotion spend? That’s OK. Most people aren’t. It’s an $8 trillion dollar problem that is ripe for disruption by an innovative SaaS startup. In order to grow, consumer packaged goods (CPG) brands spend 20% of their topline revenue to get into retailers and promote their products within those retailers. The problem is that today 70% of those promotions are not ROI positive. This is because ROI is hard to track. The industry operates on emails, pdfs, and xls spreadsheets. At Vividly, we’re solving this massive problem with exciting tactics including AI, Machine Learning, and Fintech and adding value to everyone in the chain. Some of our customers include brands you may use and love - Liquid Death, Amy’s, and Perfect Snacks.

About the Role

Vividly is looking for a Product Marketing Manager to serve as the connective tissue between our product, customer success, sales, and marketing teams. This is a high-impact, cross-functional role that will define how we communicate product value, both internally and externally, as we continue scaling into the mid-market and enterprise CPG space.

You'll be the first dedicated PMM at Vividly, which means you'll have the opportunity to build the function from the ground up with the full support of a lean, revenue-oriented team and a robust tech stack.

What You'll Own

Product Release Communication & Customer Education

* Partner with Customer Success Managers to proactively communicate product releases directly to customers, ensuring they understand what's new, why it matters, and ho