RealPage Inc

Product Marketing Manager - Remote

Boston, MA, US$85,200-$145,200Posted 11 days ago

Job Description

Overview

Positioning, messaging, competitive intelligence, and sales enablement are your passion. You are equal parts driver and collaborator—you know when to push, when to listen, and how to turn complex product capabilities into clear, compelling stories that resonate with prospects and help sales teams win.

Growth and scale are at the center of all that we do, and you’ll be part of a team that sits at the intersection of marketing, product, sales, and the market. In this role, you’ll focus on equipping our sales and growth teams with the messaging, insights, tools, and content they need to generate demand, engage prospects, differentiate our solutions, and accelerate revenue.

You’ll develop a deep understanding of our products, buyers, competitors, and market dynamics and translate those insights into differentiated positioning, prospect-facing campaigns, sales enablement programs, and go-to-market strategies. While you’ll support product launches, your primary focus will be helping our growth teams communicate value effectively and drive growth across the prospect journey.

Responsibilities: What you’ll do: -------------------

  • Develop differentiated positioning, messaging, value propositions, packaging, and supporting materials that help prospects understand the value of our products and solutions.
  • Partner closely with Sales to identify enablement needs and create tools that improve prospect conversations, including pitch decks, battlecards, talk tracks, objection handling, competitive materials, use cases, and other sales resources.
  • Collaborate with Growth and Demand Generation teams to develop prospect-focused messaging, campaigns, content, and programs that generate awareness, engagement, and pipeline.
  • Translate product capabilities into compelling business outcomes and buyer-specific stories for different audiences, segments, and stages of the sales funnel.
  • Lead analysis of the market, buyers, and competitive landscape a

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