Product Marketing Manager

Product Marketing Manager

Summary/objective

Our product marketing team is at the heart of our business, goaled with driving market awareness, demand for, and adoption of isolved solutions through compelling competitive differentiation in a rapidly growing global market for HCM technology. isolved Product Marketers seamlessly blend creative and technical abilities with strong commercial acumen to influence the company's success.

As part of our product marketing team, you will work closely with the product management team, sales and marketing leaders, and marketplace partner team to develop and refine compelling, differentiated positioning and messaging in support of successful offering launches, resulting in increased demand and adoption. You will also play a key role in the development and execution of go-to-market (GTM) plans and integrated campaigns, in conjunction with the broader product, marketplace, customer success, marketing and sales teams.

Core Job Duties

• Develop and promote compelling, differentiated positioning and messaging for internal and external communications around products, services, and marketplace partners
• Lead the organization in the creation of effective and measurable tools and materials in support of solution demand and adoption
• Create and maintain solution collateral and sales pitches, alongside a continuous stream of compelling content (whitepapers, interactive tools, videos) that generate awareness, enable sales, and accelerate the buying process
• Empower our direct sales and partner ecosystem through training and enablement activities, differentiated strategies, and the development of sales tools and assets
• Collaborate side-by-side with product management and marketplace partner managers as a key stakeholder to our overall product organization
• Present our strategy to internal and external audiences of all types and constantly look for opportunities to promote isolved from stage to social
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