B2B/Product Marketing Lead

About Sweatpals

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Sweatpals is the community-first fitness platform turning workouts into social experiences. Backed by a16z speedrun, Patron, Kevin Hart, Pear VC, and founders of Instacart and DreamWorks Animation, we connect hundreds of thousands of "pals," hosts, and gyms through events, memberships, and social features. We're still scrappy at heart, but scaling fast.

We believe working out should be joyful, social, and inclusive — not just a solo grind. From run clubs and beach pilates to pickleball leagues and cold plunge socials, Sweatpals turns everyday workouts into meaningful social experiences.

Sweatpals also gives local leaders the tools to grow their fitness communities from side hustles to full-time, even multi-million dollar businesses. Hosts use our platform to run their business, from ticketing and memberships to marketing tools.

We're an AI-forward company. If you're excited about building real products for real communities at the intersection of technology and human connection, you'll fit right in.

The Role

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Sweatpals is looking for a B2B / Product Marketing Lead to own the full marketing journey for our host community — from the moment a fitness entrepreneur or community leader discovers Sweatpals to the point they're a loyal advocate for the brand. You'll sit at the intersection of Lifecycle, Growth, Sales, and Product, turning what we build into reasons for hosts to join, stay, and grow with us.

What You'll Own

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Host product marketing & feature adoption (~50%)

• Partner with Product on the roadmap, translating new features into clear value narratives for Hosts, and own end-to-end launch plans for new feature sets to our Host base.
• Run product education campaigns to gyms and studios in our CRM — own the narrative and content, and co-own conversion results, educating current event hosts on our gym & studio suite and passing any relevant leads from