Product Marketing Manager- Hybrid Lakeland, FL/Tampa

Description: ABOUT METRC

Metrc is the most trusted and experienced provider of cannabis regulatory systems in the United States and is growing extremely rapidly to expand globally. We provide a solution that combines advanced software, radio-frequency identification (RFID) technology, a dedicated customer-support team, and a secure database to track and trace cannabis from growth, harvest, and processing to testing, transport, and sale. As a Product Marketing Manager, you will have the opportunity to thrive in a fast-moving, fluid environment, and be passionate about implementing change, great processes and procedures in a commercial setting at a fast-growing technology company.

GENERAL OVERVIEW

This position is primarily responsible for gaining a deep understanding of markets and buyers to support the development and execution of a product’s go-to-market strategy.?The Product Marketing Manager will serve as the bridge between product, sales, and customers—owning messaging, positioning, and supporting?go-to-market strategy for Metrc’s solutions and services.

This role must have an expert understanding of customer audiences and their needs and often acts as a subject matter expert (SME) who advises on the market, buyers, and users of Metrc’s solutions and services.

Company Culture and Values

* Embodies Metrc’s Core Values

KEY RESPONSIBILITIES

Core duties and responsibilities include the following.

• Collaborate with product management, sales, customer success, marketing, support, and regulatory teams to align on priorities and ensure consistent messaging. Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to adopt/buy.
• Conduct market research, customer interviews, and competitive analysis to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles