Product Marketing Manager

Description

Demco Products is seeking a Product Marketing Manager to serve as the dedicated category owner and strategic lead for our RV aftermarket and Trailer Component OEM division. This role acts as the critical bridge between product engineering, sales execution, and marketing production.

You are the ultimate brand authority and demand generation engine for your category. By defining the market positioning and enforcing the Industrial Design Language (IDL) compliance, you will supply our internal Creative Studio with highly targeted, pre-validated messaging. You will own the full-funnel revenue metrics for your vertical, equipping the sales floor with the necessary pipeline velocity to hit revenue targets.

Core Responsibilities

Cross-Functional Ingestion & Translation

• Serve as the primary inbound logic gate for all category-specific marketing requests originating from Sales, Engineering, and Operations.
• Evaluate inbound departmental requests against established revenue targets, calculating ROI and strategic priority before allocating any marketing resources.
• Act as the operational "translation layer," converting raw, unstructured departmental needs into highly structured, actionable creative briefs for the internal production studio.

Brand Governance & Content Strategy

• Serve as the absolute authority on the category’s brand architecture, dictating market positioning, messaging hierarchies, and technical copy.
• Enforce Industrial Design Language (IDL) compliance across all category assets, leading the initial formulation of the visual baseline in consultation with the Creative team.
• Provide pre-validated creative inputs to the Creative Studio, ensuring they have the exact syntax required for high-velocity visual rendering.

Demand Generation & Pipeline Velocity

* Develop and execute the end-to-end demand generation strategy for your specific product category to drive inbound pipeline and revenue growth