Product Marketing Manager- Donor Experience

Position summary

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Virtuous Raise and Virtuous Volunteer are the donor-facing products in the Virtuous platform. Raise handles online giving and makes each donor's giving experience feel personal rather than transactional. Volunteer handles volunteer recruitment, scheduling, and engagement, and turns volunteers into supporters. This role owns how that story reaches the market and you drive the campaign and pipeline motion that turns that story into revenue.

This is a front-of-house role, not a back-office one. You're not the person maintaining a positioning wiki or writing internal docs; that's incidental to the job, not the job. You're the person who can stand in front of a director of development or VP of marketing and make the case, who builds the campaign that fills the pipeline, and who's in the room with Sales when a deal needs a push. Reports to the GM, Donor Experience. Embedded with the product and operations team and other go-to-market teams, and partners day-to-day with the central demand gen team. You own execution of the go-to-market motion end to end, strategy, campaign brief, sales enablement, and the pipeline number.

How this differs from the Product Manager

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The PM owns strategy, roadmap, and outcomes for the product itself: why we built it, what ships next, and org-wide enablement on what changed and why. This role owns why it matters to the market and the commercial motion around it: positioning, campaigns, pipeline, and the bookings number, in partnership with Demand and Sales. The PM explains the product. The PMM sells the story and owns the number behind it.

What you own

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• Go-to-market strategy. You define positioning, messaging, and the market narrative for Virtuous Raise and Virtuous Volunteer, translating what Product ships into a story that lands with directors of development and VPs of marketing.
• **Pipeline