Product Marketing Manager

*This is NOT a remote position. Must be located within the geographical area.

PRODUCT MARKETING MANAGER

Reports to

Marketing Manager Work Location: Stillwater, MN

Travel Required

25%

Position Type

Full Time

Job Classification

Exempt

Position Summary

Product Marketing Management is a strategic, high-impact function responsible for envisioning, planning, and executing the development, launch, and continuous optimization of our products. In this role, you will serve as the pivotal bridge connecting cross-functional teams, including R&D, Operations, Sales, and Marketing, with our stakeholders and customers. Your mission will be to drive alignment, champion the product vision, and ensure long-term market success. The Product Marketing Manager will help shift the organization from a product focused approach to customer outcome and application focused GTM model.

Key Responsibilities

• Product Advocacy: Serve as the primary product champion and subject matter expert (SME) for internal teams (Sales, R&D) and external customers.
• Voice of the Customer (VoC): Conduct qualitative and quantitative VoC research to translate current and future market needs into actionable product requirements, technical specifications, and robust release plans.
• Market Exploration: Research, analyze, and identify global market opportunities to fuel the product pipeline and expansion strategies.
• Go-To-Market (GTM) Execution: Design and implement comprehensive GTM strategies for new and existing products, tracking post-launch adoption and iterating based on performance metrics.
• New Product Introduction: Drive new products commercial launch planning, develop differentiated positioning, and create value proposition specific to specific verticals, applications, and Ideal Customer Profiles.

Qualifications

• Bachelor’s degree (BA/BS) in Business, Marketing, or a related technical/scientific field.
• 3 years of experience