Product Marketing Director

Overview

The Product Marketing Director owns go-to-market strategy and execution for an assigned solution area within Cotiviti's portfolio. This particular individual contributor role will support our Quality, HEDIS and Stars solutions by working directly with our Product, Operations and Sales/Client Engagement teams.

Responsibilities: * 20% Portfolio strategy. Develop and maintain the annual go-to-market plan for the assigned solution area, including positioning, competitive differentiation, and target buyer segments. * 20% Launch leadership. Lead go-to-market execution for product launches within the assigned solution area, from planning through market release. * 20% Sales enablement. Build and maintain enablement materials, competitive positioning, and proof points for the assigned solution area's sales motion. * 15% Market and competitive research. Track competitive activity, buyer trends, and market dynamics relevant to the assigned solution area. * 15% External representation. Represent the assigned solution area in RFPs, industry conferences, or analyst conversations as needed. * 10% Cross-functional coordination. Partner with product management, sales, and Enterprise Marketing to ensure solution-level messaging supports the broader portfolio and corporate narrative. * AI governance and impact. Applies AI-assisted tools responsibly for content development, research synthesis, and competitive analysis; establishes solution-area guardrails for AI-assisted work and tracks its measurable impact on go-to-market performance. * Complete all responsibilities as outlined in the annual performance review and/or goal setting. * Complete all special projects and other duties as assigned. * Must be able to perform duties with or without reasonable accommodation.

This job description is intended to describe the general nature and level of work being performed and is not to be construed as an exhaustive list of responsibilities, duties and sk