Performance Marketing Strategist

Company

Gold Words, LLC d/b/a Bryan Anthonys

Location

Fully remote. Must work Eastern or Central Time hours.

Reports To

General Manager, Bryan Anthonys

About Us

Bryan Anthonys is a meaningful jewelry brand within 365 Holdings . We operate with a lean, entrepreneurial team focused on outcomes, speed, and continuous improvement. The team operates AI-first, and we run on EOS.

Role Summary

After scaling up through agency support we are ready to bring performance marketing in-house. The Performance Marketing Manager will own paid media for Bryan Anthonys end to end. This includes all strategy, forecasting, media buying, measurement, and the creative that feeds the ad accounts. Annual spend is $4M+ across Meta, Google, Amazon, and emerging channels.

This is a results-oriented role. You will forecast spend and return by channel, manage to those targets week to week, and be directly accountable for paid media's contribution to growth and profit.

You will also own creative, soup to nuts. Ad creative here is produced primarily with generative AI tools, supported by a modest budget for creators, UGC, and seeding. There are no traditional high budget photoshoots. There is a robust influencer program running and scaling.

Key Responsibilities

Paid Media Ownership & P&L Accountability

• Own strategy, planning, and execution of $4M+ in annual paid media across channels.
• Forecast monthly spend and return by channel; manage to targets and explain variance.
• Allocate budget by marginal return and cut what isn't working.
• Report weekly in the L10 scorecard and monthly in financial reviews.

Meta & Google

• Build, launch, and optimize campaigns across Meta and Google (Search, Shopping, Performance Max, YouTube).
• Own daily account management, structured testing, and tracking hygiene (pixel/CAPI, conversions, feeds).

Amazon Advertising

• Own Amazon Ads strategy and execution (Sponsored Products, Brands, Display; DSP as warranted) against TACoS and new-to-brand targets.
• Set Amazon growth strategy with the GM. Storefront, listing, pricing, and inventory operations stay with the GM and operations team.

Growth Channels

• Stand up TikTok Shop and drive performance marketing, including Shop ads - with support from other team members on and the affiliate/creator program.
• Test secondary channels (TikTok, Snap, AppLovin/Axon) as warranted; scale or shut down based on incremental return.

Measurement & Incrementality

• Own the measurement framework: blended MER, new-customer CAC, and contribution margin after ad spend.
• Design and run incrementality tests (intelligems, manual geo holdouts, lift studies, post-purchase surveys) and set channel budgets from the results.
• Implement Triple Whale (or similar) as the attribution source of truth. The stack today is platforms and spreadsheets; you will build the foundation.

Creative — AI-First

• Own ad creative from concept to launch across static, video, and UGC-style formats.
• Produce the majority of creative with generative AI tools and influencer/creator inputs - no traditional photoshoots.
• Partner with the team’s existing revenue producing influencer program on all needs for creator, UGC, and seeding.
• Keep a steady weekly cadence of new concepts in testing, with support from the E-commerce Marketing Associate.

Qualifications & Experience

Required

• 3+ years of hands-on media buying with direct ownership of accounts and seven-figure budgets for a DTC or e-commerce brand.
• Expert-level Meta and Google Ads, plus Amazon Advertising experience.
• Strong, practical command of incrementality and attribution. You can design a holdout test, read the results, and build a spend-and-return forecast in a spreadsheet.
• Deeply AI-native. This is a hard requirement. You use LLMs and generative tools daily and have shipped AI-produced ad creative.
• A track record of owning a number and managing to targets.
• Experience managing creators, UGC, or contractors.
• Available during Eastern or Central Time working hours.

Preferred

• TikTok Shop and affiliate experience.
• Secondary channels (TikTok Ads, Snap, AppLovin/Axon).
• Triple Whale, Northbeam, or similar.
• Shopify and Klaviyo.
• Jewelry, fashion, accessories, or giftable categories.
• EOS familiarity.

Success Expectations (First 12 Months)

• 20%+ year-over-year revenue growth at or better than efficiency targets (blended MER and contribution margin after ad spend).
• Reliable monthly forecasts of spend and return by channel with nuanced and informative variance reporting.
• A measurement framework (Triple Whale plus incrementality testing) that leadership can trust for budget decisions.
• Amazon advertising is driving profitable growth with improving TACoS.
• TikTok Shop and at least one other secondary channel tested, then scaled or shut down.
• An AI-first creative engine producing a steady volume of tested creative every week.

Compensation & Benefits

• Base Salary: $80,000.00-$96,500.00
• Bonus: Performance-based bonus tied to KPI success.
• Benefits: Health, 401(k), PTO, and standard employee benefits.

Growth Opportunity

As the brand scales, this role is expected to grow with it, with a path to Head of Growth as scope, spend, and team expand.

Pay: $80,000.00 - $96,500.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote