Performance Marketing Manager

ABOUT OUR CLIENT

Our client is an international nonprofit organization dedicated to the fight against blood cancer and blood disorders by creating awareness, recruiting stem cell donors to provide a second chance at life, raising funds to match donor registrations costs, and supporting the improvement of blood cancer therapies by our own research.

POSITION SUMMARY

The Performance Marketing Manager will lead the execution and optimization of paid media campaigns across digital channels to support our Client's US’s donor acquisition, engagement, and growth goals. This role is responsible for managing data-driven campaigns in platforms such as Google Ads, Meta, and TikTok, with a strong focus on testing, performance analysis, and continuous improvement.

Working closely with the Content Marketing Manager and broader marketing team, this position will help ensure paid media efforts are aligned with campaign strategy, audience needs, and organizational priorities. The ideal candidate is analytical, detail-oriented, and motivated by mission-driven work that helps save lives.

RESPONSIBILITES

Responsibilities will include, but are not limited to

• Plan, launch, manage, and optimize SEM campaigns and paid media across Google Ads, Meta, TikTok, and other relevant digital platforms.
• Develop campaign structures, audience strategies, bidding approaches, and creative testing plans to improve performance.
• Monitor campaign KPIs including cost per acquisition, conversion rates, click-through rates, impression share, and return on ad spend where applicable.
• Analyze campaign and funnel performance to identify opportunities to lower donor acquisition costs and improve conversion efficiency.
• Create and maintain dashboards, reports, and performance summaries that clearly communicate results, insights, and next steps.
• Run A/B and multivariate tests on audiences, creative, landing pages, messaging, and bidding strategies.
• Partner with the Content Mar