Part-Time Social Media Manager & Content Creator | Beauty & Wellness | Hybrid

Job Overview

We are an established Dallas-based beauty and wellness studio seeking a creative, strategic, dependable, and results-driven Social Media Manager & Content Creator to manage and elevate our digital presence across Instagram, Threads, and TikTok.

We are looking for more than someone who simply enjoys social media. The ideal candidate understands how to create compelling content, build brand awareness, engage audiences, and transform online visibility into meaningful business growth.

This individual will take ownership of the complete content management process, from creative strategy and on-site filming to video editing, scheduling, publishing, and performance tracking.

We value originality, initiative, consistency, professional communication, and the ability to execute independently without constant supervision.

This is a part-time, hybrid contract opportunity beginning with a 90-day introductory period, with potential for increased compensation and continued collaboration based on demonstrated performance.

Key ResponsibilitiesSocial Media Strategy & Management

• Manage and maintain a consistent, cohesive social media presence across Instagram, Threads, and TikTok.
• Develop and execute a monthly content strategy aligned with business objectives, promotions, and brand identity.
• Create and maintain an organized monthly content calendar for management approval.
• Identify opportunities to strengthen brand awareness, community engagement, and customer acquisition.

Content Creation & Production

• Attend two scheduled on-site content creation sessions per month at our Dallas studio.
• Independently capture high-quality photos, videos, behind-the-scenes content, and promotional material.
• Film and edit engaging Instagram Reels, TikTok videos, and other short-form content.
• Create polished, visually appealing content that reflects an elevated beauty and wellness experience.
• Develop compelling captions, branded graphics, educational content, and effective calls to action.
• Utilize Canva, CapCut, and other appropriate editing applications.

Content Scheduling & Publishing

• Plan, create, and publish approximately three core content pieces per week, strategically adapted across Instagram, Threads, and TikTok.
• Create engaging Instagram Stories and relevant Threads content within the agreed monthly content schedule.
• Maintain a consistent posting schedule without requiring daily supervision or repeated reminders.
• Ensure content is accurate, on-brand, polished, and submitted for approval before publication.

Trend Research & Audience Engagement

• Stay informed about emerging social media trends, platform updates, trending audio, and creative marketing opportunities.
• Identify relevant beauty, wellness, and lifestyle trends that align with the brand.
• Monitor audience engagement and recommend opportunities to build meaningful relationships with potential customers.
• Develop creative approaches to promoting services, seasonal campaigns, client experiences, and other business offerings.

Analytics & Business Growth

• Monitor content reach, impressions, engagement, follower growth, and audience activity.
• Track available booking-related metrics, including profile visits, website clicks, and booking-link activity.
• Provide concise monthly performance reports with measurable results, insights, and recommendations.
• Continuously refine content strategy based on performance data and business objectives.
• Focus on creating content that supports brand visibility, customer inquiries, and appointment bookings—not simply follower growth.

Professional Communication & Accountability

• Maintain timely, consistent, and professional communication with management.
• Independently manage assigned responsibilities and meet established deadlines without repeated follow-up.
• Proactively communicate scheduling conflicts, content needs, production concerns, or potential delays.
• Demonstrate reliability, strong organizational skills, and ownership of assigned work.
• Maintain organized content files and ensure approved business content remains accessible to management.
• Consistently provide progress updates and follow through on agreed commitments.

Ideal Candidate & Qualifications

We are seeking a creative, strategic, and self-motivated social media professional who combines exceptional content creation skills with strong business awareness, organization, and accountability.

The ideal candidate takes ownership of their work, contributes original ideas, and understands how to translate compelling content into brand visibility, meaningful engagement, and measurable business growth.

Our ideal candidate

• Has demonstrated experience managing Instagram, Threads, and TikTok for businesses or professional brands.
• Possesses strong skills in photography, videography, short-form video editing, content planning, and visual storytelling.
• Understands beauty, wellness, lifestyle, and service-based marketing.
• Has a refined creative eye for aesthetics, cohesive branding, and engaging digital content.
• Is proficient with Canva, CapCut, and social media scheduling tools.
• Takes initiative, contributes fresh ideas, and independently executes strategies without constant supervision.
• Understands how to create compelling content that encourages audience engagement, customer inquiries, and service bookings.
• Stays informed about social media trends, platform updates, trending audio, and content performance strategies.
• Demonstrates excellent organization, time management, professional communication, and reliability.
• Consistently meets deadlines and proactively communicates updates, challenges, or scheduling conflicts.
• Can provide a strong portfolio featuring original content and examples of measurable results.
• Is available for two scheduled monthly on-site content sessions in Dallas, TX.
• Is interested in establishing a long-term professional relationship with opportunities for performance-based compensation growth.

Beauty and wellness industry experience is strongly preferred. A portfolio demonstrating creativity, content quality, consistency, and relevant professional experience is required.

Formal education in marketing is welcome but not required. Demonstrated skills, professional experience, and portfolio quality are our priorities.

Schedule & Work Arrangement

This is a part-time, hybrid opportunity requiring approximately 6–8 hours per week, depending on production needs and the mutually agreed scope of work.

Two scheduled in-person content sessions per month are required at our Dallas location.

Additional responsibilities, including editing, planning, and scheduling, may be completed remotely.

Candidates must be able to independently manage their workload while consistently meeting agreed content deadlines.

The three weekly content pieces are intended to be adapted across the three social media platforms, rather than requiring three entirely separate original posts for each platform.

Compensation & Growth Opportunity

Starting Compensation: $500–$750 per month

The initial contract period is 90 days, with compensation determined by experience, demonstrated skills, portfolio quality, and the mutually agreed scope of services.

Following the initial 90-day period, performance will be evaluated based on

• Consistency and timely delivery of agreed content.
• Creativity, content quality, and brand alignment.
• Audience engagement and measurable social media growth.
• Booking-related activity and overall marketing impact.
• Professional communication, dependability, and initiative.

Candidates demonstrating strong performance and measurable contributions to business growth may be considered for increased monthly compensation and continued collaboration.

Compensation increases are performance-based and are not guaranteed.

How to Apply

To be considered, applicants must submit

• A current resume or professional overview.
• A portfolio featuring social media content personally created or managed.
• Links or examples of at least three short-form videos or Reels personally filmed or edited.
• Examples of social media results or account growth achieved through previous work, if available.
• Confirmation of availability for two monthly on-site content sessions in Dallas.
• Expected monthly compensation within the advertised range.

Applications without relevant content examples or a portfolio may not be considered.

Why Join Us?

This opportunity offers creative flexibility, professional growth, and the chance to contribute meaningfully to an established and growing beauty and wellness business.

We value individuals who bring fresh perspectives, thoughtful ideas, strong execution, and a genuine commitment to producing results.

Our goal is to establish a long-term professional relationship with someone who is as invested in consistency, creativity, and growth as we are.

If you're creative, dependable, passionate about social media, and confident in your ability to transform content into measurable business growth, we encourage you to apply.

*Additional company details will be shared with qualified candidates during the interview process.*

Pay: From $500.00 per month

Benefits

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Dallas, TX 75201