Paid Social Marketing Specialist

About Modern Heritage Media

Modern Heritage Media is the independent publishing company behind Quiltfolk, Fiber Art Now, and Homecooked. Through thoughtfully produced magazines, educational programs, and events, we celebrate creativity, craftsmanship, and the people who bring communities together.

We’re looking for a Paid Social Creative Strategist to develop compelling advertising that introduces our brands to new audiences and turns interest into subscriptions and sales.

About the Role

This role focuses on the ideas, messaging, and creative behind our paid social advertising.

You’ll work with our publisher, content team, and advertising partner to develop fresh ways to communicate what makes our products valuable. That could mean turning a reader’s testimonial into a compelling ad, scripting a short video, developing a new visual concept, or finding a stronger way to explain why someone should subscribe.

Our brands have a substantial collection of photography, editorial stories, product imagery, and video footage. You’ll help uncover the advertising possibilities within those materials and identify opportunities to create something new.

We’re looking for someone who combines creative instincts with an interest in what drives people to buy. You should enjoy developing ideas, helping bring them to life, and using campaign results to make the next round of creative stronger.

What You’ll Do

• Develop advertising concepts. Create fresh approaches for promoting our magazines, educational programs, and events on Facebook and Instagram.
• Find compelling customer insights. Use reader feedback, reviews, comments, and product knowledge to understand what attracts customers, what questions they have, and what might keep them from purchasing.
• Write persuasive ad copy. Develop opening hooks, headlines, primary text, calls to action, and short video scripts that reflect each brand’s voice.
• Turn ideas into clear creative direction. Build