Meta Ads Manager & Social Media Strategist

Meta Ads Manager & Social Media Strategist

Magnify Marketing Agency | Full-Time, hybrid | Cleveland, TN

About Magnify Marketing Agency

Magnify Marketing Agency is a digital marketing agency specializing in helping urgent care practices and health care organizations grow through strategic, results-driven marketing. Our team combines expertise in paid advertising, social media, search engine optimization, and website development to help clients reach their audiences, generate leads, and grow their businesses.

Position Overview

This role is responsible for managing and executing social media strategies for a portfolio of client accounts, with a strong emphasis on Meta advertising performance and organic social media management. The ideal candidate is equally comfortable building and optimizing paid campaigns, developing engaging content calendars, analyzing performance data, and communicating strategic recommendations to clients. This person should be confident working directly with clients, understand how to connect marketing activity to measurable business outcomes, and be able to manage multiple accounts and deadlines in a fast-paced agency environment.

Key Responsibilities

Paid Social Advertising & Campaign Management

• Build, launch, manage, and optimize paid Meta advertising campaigns across Facebook and Instagram.
• Develop campaign strategies based on individual client goals, target audiences, and business needs.
• Monitor campaign performance, budgets, audience engagement, and conversion metrics.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Make data-driven adjustments to improve campaign performance and maximize results.
• Present campaign performance reports and explain key metrics, insights, and recommendations to clients.

Organic Social Media Management

• Develop and maintain monthly organic social media content calendars for assigned client accounts.
• Write engaging, brand-aligned captions and develop content concepts that support client goals.
• Schedule and publish posts, reels, and other social media content using batch scheduling tools.
• Ensure all content adheres to each client's brand standards, messaging guidelines, and overall marketing strategy.
• Create custom graphics, short-form video content and other social media assets when needed.
• Identify opportunities to improve engagement, reach and overall organic social media performance.

Client Communication & Strategy

• Attend client meetings and confidently communicate campaign updates, performance and recommendations.
• Present marketing data in a clear, professional, and understandable manner.
• Offer strategic suggestions tailored to each client's individual goals, audience and business needs.
• Maintain professional client relationships through responsive communication and thoughtful collaboration.
• Work alongside internal team members to coordinate campaigns, content, and broader marketing initiatives.

Qualifications & Experience

Required

• Hands-on experience using Meta Ads Manager to build, launch, and manage paid advertising campaigns.
• Understanding of paid social advertising strategies, campaign objectives, audience targeting, and conversion tracking.
• Strong analytical skills and the ability to interpret campaign performance data and identify actionable insights.
• Experience developing organic social media content calendars and managing multiple social media accounts.
• Experience scheduling and batch publishing social media posts and Reels.
• Excellent written and verbal communication skills.
• Confidence participating in client meetings, presenting performance data, and making professional recommendations.
• Strong organizational skills and the ability to manage multiple accounts, projects, and deadlines.
• Attention to detail and the ability to follow established brand guidelines and client-specific standards.

Preferred, but not required

• Experience creating short-form video content, particularly Instagram Reels and Facebook Reels.
• Experience working with health care, urgent care, or medical industry clients.
• Familiarity with Canva or other graphic design and content creation tools.
• Experience with social media analytics, reporting platforms, and conversion-focused marketing.

The Ideal Candidate

We're looking for someone who is:

• Analytical: Enjoys working with data, understanding campaign performance and identifying ways to improve results.
• Strategic: Can think beyond simply posting content and recognize opportunities to help clients achieve their business goals.
• Creative: Brings fresh ideas to organic content and understands how to create engaging, audience-focused social media.
• Confident: Communicates professionally with clients and can explain marketing strategies and performance with clarity.
• Organized: Can balance multiple client accounts, campaigns, and deadlines without losing attention to detail.
• Adaptable: Comfortable working in a collaborative agency environment where client needs and priorities can evolve.

Pay: $35,000.00 - $45,000.00 per year

Benefits

• Dental insurance
• Flexible schedule
• Vision insurance

Application Question(s)

* Please list the number of years you have worked on the Meta platform.

Ability to Commute

* Cleveland, TN 37312 (Preferred)

Work Location: Hybrid remote in Cleveland, TN 37312