Uncommon James

Social Media Coordinator

Nashville, TN, US$60,000-$68,000Posted 4 days ago

Remote Full-Time Social Media $50k-$74k Tennessee

Job Description

Social Media Coordinator

*Must be based in Nashville, TN, with flexibility to support occasional evenings, weekends, events, and content shoots as business needs require.*

ABOUT THE ROLE

Uncommon James is seeking a creative, highly organized, and results-driven Social Media Coordinator to lead the day-to-day execution of our organic social media presence. Some travel may be required for this role.

This role is responsible for bringing the Uncommon James brand to life through compelling content, authentic storytelling, and meaningful community engagement while supporting brand awareness, audience growth, and business performance.

Working closely with Marketing, Merchandising, Creative, Retail, and founder Kristin Cavallari, the Social Media Coordinator will translate product launches, seasonal campaigns, and brand initiatives into engaging social experiences that connect with our customers and drive results.

This individual will also lead the Uncommon Social Club, our in-store brand ambassador program, creating opportunities to amplify our retail teams, strengthen community connections, and expand organic content creation.

The ideal candidate combines strong creative instincts with analytical thinking, understands the intersection of content and commerce, and thrives in a fast-paced, collaborative environment. They are comfortable both behind and in front of the camera, bringing fresh ideas and an authentic approach to brand storytelling.

KEY RESPONSIBILITIES

SOCIAL MEDIA STRATEGY & CONTENT EXECUTION

Manage and execute the organic social media strategy across Instagram, TikTok, Pinterest, Facebook, and emerging platforms.
Develop and maintain a comprehensive social content calendar aligned with product launches, marketing campaigns, promotions, and brand initiatives.
Create, capture, edit, and publish engaging social content, including Reels, TikToks, Stories, photography, and real-time brand moments.
Develop platform-specific content strategies that maximize reach, engagement, audience growth, and conversion.
Write compelling, on-brand copy across social channels, maintaining a consistent brand voice.
Lead organic social content shoots, including creative concepts, shot lists, content capture, and execution.
Support larger campaign shoots through behind-the-scenes content and real-time storytelling.
Confidently participate in organic social content, including product demonstrations, short-form videos, and behind-the-scenes moments when appropriate.
Stay ahead of emerging trends, cultural moments, and platform developments, identifying relevant opportunities for Uncommon James.
Maintain consistent publishing cadences while optimizing content based on performance and audience engagement.

BRAND STORYTELLING & CROSS-FUNCTIONAL COLLABORATION

Partner closely with Merchandising and Marketing to bring product launches, seasonal collections, promotional campaigns, and brand initiatives to life.
Translate product knowledge, key selling features, and brand messaging into compelling consumer-facing content.
Collaborate with Creative to ensure social storytelling aligns with brand aesthetics and campaign direction.
Support founder-led storytelling, organic content opportunities, product launches, and key brand moments.
Collaborate with Influencer Marketing, Email/SMS, eCommerce, and Retail teams to ensure consistent messaging and coordinated campaign execution.
Support social coverage for brand activations, collaborations, retail events, and special initiatives.
Identify opportunities to connect social storytelling with business priorities and customer engagement.

COMMUNITY ENGAGEMENT & BRAND GROWTH

Manage daily community engagement across social platforms, fostering authentic relationships with our audience.
Monitor comments, customer feedback, and social conversations to identify emerging trends and opportunities.
Collaborate with Customer Experience to address customer inquiries and ensure a consistent brand experience.
Identify opportunities to leverage user-generated content, customer testimonials, and organic brand advocacy.
Monitor competitive brands and emerging industry trends to identify opportunities for differentiation and growth.
Support Influencer Marketing with organic content amplification and strategic gifting opportunities.
Partner with the TikTok Shop team to support organic product storytelling and social commerce initiatives.

ANALYTICS, REPORTING & BUSINESS INSIGHTS

Own monthly social media performance reporting across all platforms, including Instagram, TikTok, Pinterest, and Facebook.
Analyze key performance indicators, including audience growth, reach, impressions, engagement, video performance, website traffic, and social-attributed revenue.
Evaluate month-over-month and year-over-year trends to identify performance drivers, opportunities, and areas for improvement.
Analyze content performance by platform, product category, and campaign to identify what resonates most with our audience.
Partner with Marketing, Merchandising, and eCommerce teams to identify opportunities to amplify key products, collections, and campaigns based on performance insights.
Monitor competitive activity, emerging trends, and industry benchmarks to identify new growth opportunities.
Present a concise monthly performance recap to leadership, highlighting key business trends, results against KPIs, and actionable recommendations.
Proactively identify and recommend opportunities to maximize engagement, brand awareness, audience growth, traffic, and conversion.
Provide a minimum of three actionable recommendations each month to optimize social performance and support business growth.

QUALIFICATIONS

3+ years of professional social media experience, preferably within fashion, beauty, jewelry, retail, or lifestyle.
Strong understanding of the Uncommon James aesthetic, brand voice, and target customer.
Demonstrated experience managing social media content calendars, campaigns, and daily platform execution.
Strong photography, content creation, and video editing skills, including short-form video.
Experience with social media management tools, analytics platforms, and content creation software such as Canva, CapCut, or Adobe Creative Suite.
Excellent copywriting skills with the ability to adapt messaging across platforms while maintaining brand consistency.
Strong analytical skills with the ability to translate social media performance into actionable business insights.
Excellent communication, presentation, and interpersonal skills.
Experience collaborating cross-functionally with Marketing, Creative, Merchandising, and Retail teams.
Strong understanding of current social trends, influencer marketing, and emerging platforms.
Comfortable working independently, taking initiative, and bringing forward creative solutions.
Comfortable and confident on camera, with the ability to communicate naturally and authentically while representing the Uncommon James brand.

WHAT SUCCESS LOOKS LIKE

Consistent execution of engaging, high-quality social content that reflects the Uncommon James brand.
Growth in organic reach, engagement, and qualified followers across key platforms.
Improved content performance and meaningful contribution to website traffic and conversion.
Successful execution of product launches, marketing campaigns, and brand activations.
Growth and engagement of the Uncommon Social Club ambassador program.
Strong cross-functional collaboration and alignment with brand priorities.
Consistent monthly performance reporting with clear insights, opportunities, and actionable recommendations.

*Uncommon James is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, or any other status protected by applicable law.*

Pay: $60,000.00 - $68,000.00 per year