Marketing and Communications Specialist

Williamson, Inc. | Franklin, Tennessee

Full-Time | Salary | Benefits Provided

About the Opportunity

Williamson, Inc., the Williamson County Chamber of Commerce and Office of Economic Development, is seeking a creative, detail-oriented Marketing & Communications Specialist to help bring our organization's stories, programs and initiatives to life.

This is a hands-on, highly creative role for someone who enjoys managing social media, designing compelling visual content and maintaining engaging digital platforms. From producing short-form videos and creating graphics in Canva to updating website content and executing digital campaigns, this individual will play a key role in how Williamson, Inc. connects with businesses and the broader community.

The ideal candidate is a strong communicator with an eye for design, an understanding of digital marketing and the ability to turn ideas into polished, professional content. We're looking for someone who brings both creativity and initiative, can manage multiple projects and takes pride in producing high-quality work.

Key Responsibilities

Social Media Management & Content Creation

• Manage and execute social media content across Williamson, Inc.'s platforms, including Facebook, Instagram, LinkedIn and YouTube.
• Develop and maintain content calendars aligned with organizational priorities, events and campaigns.
• Create engaging original content, including photography, short-form videos, Instagram Reels, graphics and written posts.
• Capture content at organizational events, programs and community activities.
• Monitor social media performance, identify opportunities to improve engagement and make data-informed recommendations.
• Assist with organic and paid social media campaigns to expand audience reach and drive meaningful engagement.

Website Management & Digital Marketing

• Maintain and regularly update Williamson, Inc.'s website, including event pages, program information, news articles, membership resources and landing pages.
• Create and format website content using WordPress and website editing tools.
• Ensure website content is accurate, visually appealing, accessible and consistent with organizational branding.
• Apply basic search engine optimization (SEO) practices to improve content visibility and website performance.
• Support email marketing campaigns and other digital communications initiatives.

Graphic Design & Visual Communications

• Design professional, brand-consistent graphics and marketing materials using Canva.
• Produce digital and print materials, including event promotions, social media graphics, advertisements, presentations, flyers and signage.
• Adapt creative materials for different platforms and audiences while maintaining consistent brand standards.
• Collaborate with internal teams to translate information and ideas into clear, engaging visual communications.

Marketing & Communications Support

• Support the execution of marketing campaigns promoting Williamson, Inc.'s programs, events, membership initiatives and economic development efforts.
• Assist with storytelling that highlights local businesses, community partnerships and organizational impact.
• Manage multiple assignments and deadlines while ensuring accuracy, consistency and quality.
• Work closely with the Vice President of Marketing & Communications to execute marketing strategies and organizational priorities.

Required Qualifications

• Minimum of two years of professional social media management experience, including direct responsibility for managing social media accounts for a business, organization or client.
• Demonstrated experience planning, creating, scheduling and publishing social media content.
• Proficiency in Canva with the ability to independently produce professional-quality graphics and marketing materials.
• Experience updating and maintaining website content through a content management system.
• Experience creating and editing short-form video content for digital platforms.
• Strong writing, editing and proofreading skills with exceptional attention to detail.
• Familiarity with social media analytics and platform best practices.
• Strong organizational skills and the ability to independently manage multiple projects and deadlines.
• A portfolio demonstrating original content creation, social media management and graphic design work.

Preferred Qualifications

• Bachelor's degree in marketing, communications, public relations, graphic design or a related field.
• Experience with WordPress, particularly WPBakery.
• Experience with Meta Business Suite, paid social media advertising and digital analytics.
• Working knowledge of SEO, email marketing and website optimization.
• Photography and videography experience.
• Experience with business-to-business marketing, nonprofit communications, membership organizations or community-focused initiatives.

Compensation & Benefits

• Salary
• Full-time position with employee benefits.
• Company-provided computer and iPhone to support photography, video production, social media management and content creation.
• Opportunities for professional development and hands-on experience across a wide range of marketing and communications initiatives.
• The opportunity to work with businesses, community leaders and organizations throughout Williamson County.

Location: Franklin, Tennessee

The position requires occasional attendance at early morning or evening events to capture content and support organizational activities.

How to Apply

Interested candidates should submit the following to [email protected]

• Resume outlining relevant professional experience.
• Portfolio demonstrating social media management, graphic design and content creation skills. Portfolios should include examples of social media accounts professionally managed, original graphics and short-form video content. Applicants should clearly identify their individual contributions to the work submitted.

A portfolio is required for consideration.

Pay: $50,000.00 - $60,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Work Location: Hybrid remote in Franklin, TN 37067