Media Buyer

SPARK is looking for a Media Buyer who is passionate about media. You are able to place media buys across all digital and social platforms and manage digital ad operations. You have experience with Google Analytics, SEM, and paid social. Additionally, you have experience buying OOH and other traditional channels. You are passionate about driving results and consistently improving media campaigns. You thrive in a fast-paced environment managing diverse projects and are eager to learn and grow in your craft.

*The Role*:

Media Planning

• Collaborate with strategists and account teams to develop media plans that align with client objectives, target audiences, and budgets.
• Research and analyze audience behavior, market trends, and competitive activity to inform media placement strategies.
• Evaluate media channels and platforms, recommending the best mix to achieve campaign goals.

Media Buying & Negotiation

• Negotiate with media vendors to secure optimal rates, placements, and added-value opportunities.
• Purchase media space across digital, print, broadcast, social, and other channels, ensuring all buys align with campaign strategies.
• Maintain strong relationships with media vendors to stay informed about opportunities and secure favorable terms.

Ad Operations

• Set up media plans in Sizmek, other ad servers, or publisher platforms
• Maintain data sources and establish naming conventions to ensure databases are accurate and reflective of how data will be reported
• Work with the creative and operations teams to ensure ads are built to correct specifications, adhere to IAB standards, and will effectively engage the target audiences
• Traffic media assets to vendors and resolve any technical issues with the creative team
• Work with third-party ad servers and internal creative team to develop rich media, dynamic, and interactive ad units

Campaign Execution and Management

* Implement digital media campaigns across paid