Marketing Systems Specialist

The Marketing Systems Specialist role performs general marketing tasks related to marketing systems, content libraries, data quality, and proposal-related resources and routinely completes assignments independently and with limited supervision. The role requires some experience with sales and marketing systems, proposal development, and creative problem solving. These staff members are self-driven, detail-oriented, manage deadlines effectively, and able to collaborate with diverse teams of engineers, marketers, and design staff to update standard content, maintain tools, and support proposal and marketing content needs. This career-development role builds proficiency in marketing systems, process development, content management, and proposal support.

Responsibilities

• Work closely with Marketing Systems leadership to develop and update standard content and processes that support business development and client engagement.
• Help maintain marketing content libraries, marketing SharePoint sites, project description databases, and resume tools to make high-value information accessible to all BC staff.
• Support data governance and integrity, including ongoing review, standardization, and correction of data across marketing systems.
• Assist with planning and execution of system upgrades, enhancements, and testing related to marketing system configuration and connected systems.
• Contribute to company marketing process improvements through innovation and automation that increase efficiency and overall sales program effectiveness.
• Perform competitor research and analysis to maintain competitive edge in the marketplace.
• Help advance company-wide projects to achieve the sales program goals including improving efficiency and supporting a high capture rate.
• Support a variety of tasks related to proposal development, including document preparation, editing, and coordination.
• Help communicate strategic messages clearly and consistently to different