Marketing Specialist (hybrid)

86330BR

Marketing-Strategic Planning

Job Posting Description

Position Summary: The Marketing Specialist (hybrid) supports a dynamic marketing team across initiatives, ranging from content creation to the development of integrated multi-channel campaigns for new and existing initiatives. They work closely with a Marketing Manager, internal clients, management and teams in the Digital and Communication organizations to create and execute marketing plans that drive business outcomes. The Marketing Specialist builds proficiency in all aspects of marketing, digital and communications best practices. Assists in creating a marketing plan and supports the execution of deliverables defined in that plan including competitive analysis, content development, launch readiness/announcements, digital marketing (SEO/SEM), collateral (e.g., online/offline brochures), advertising, events/trade-show materials and strategic initiatives.

Key Responsibilities: Assist the Marketing team in the implementation of all marketing activities, working closely to develop integrated multi-channel campaigns that drive volume and referrals as well as raise brand awareness and preference.

* Works with other teams within Marketing (Digital and Communication) to create and launch

marketing plans, campaigns and initiatives. Develops an understanding of the competitive landscape, assigned customer segments and clinical issues by bringing an outside-in perspective to all we do through research, competitive analysis, market segmentation etc. working with the Marketing Manager.

* Regularly attend client meetings to acquire service line and health system knowledge and

coordinate the execution of campaign and brand priorities.

• Track and report on the budget as well as measures of success in the market.
• Ensure there is consistent application of brand messaging, tone and look and feel.
• Work with the marketing team to pilot new/innovative opportunities.
• Organize a