Senior Digital Marketing Specialist

WHO ARE YOU?

You have a deep expertise in digital marketing to drive lead generation, audience engagement and brand growth using different platforms, marketing automation tools, and data analytics. As an experienced digital marketing professional, you understand what it takes to successfully drive lead generation, audience engagement, and brand growth.

WHO ARE WE?

We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.

WHAT IS THE ROLE ABOUT?

As our new Senior Digital Marketing Specialist, you will lead the development and execution of strategic, multi-channel digital marketing initiatives that advance company and product goals. You will also be responsible for designing, launching, and optimizing high-impact campaigns across multiple digital channels to engage educators, administrators, and institutional decision-makers.

IN THIS ROLE YOU WILL

• Lead the planning and execution of integrated digital marketing campaigns in partnership with Product Marketing, aligning initiatives with key business priorities for both print and digital educational products.
• Own multi-channel campaign strategy and execution across email, social media, community platforms, and other owned digital properties using Marketing Automation tools
• Ensure full integration with web properties, CRM systems, and reporting infrastructure.
• Serve as a digital thought leader, staying abreast of emerging trends and technologies to inform innovation and increase marketing effectiveness.
• Manage and optimize digital channels and content assets ensuring usability, accessibility, and engagement.
• Oversee the accuracy and consistency of product information across digital platforms, ensuring alignment with brand, messaging, and system-wide marketing tools.
• Collaborate cross-functionally with internal teams to maintain brand consistency and strat