Marketing Manager

Job Description

About your Role

As the Marketing Manager (Contract), you will play a key role within a fast-paced, end-to-end corporate marketing department. Reporting to the Senior Director of Marketing, you’ll lead the planning and execution of integrated, omni-channel campaigns designed to drive enrollment growth and engagement across our network of online schools.

In this role, you’ll champion the success of our local schools, collaborating closely with cross-functional teams including Enrollment, Creative, Web, Analytics, Corporate Communications, Email, , Product, Social Media, and Market Research—as well as external partners and school leaders. Your contributions will ensure that prospective and current families clearly understand the value of our schools, directly advancing K12’s mission, enrollment, and retention goals. This is a contract position with potential for renewal or conversion into full-time based on performance.

SUMMARY

The Marketing Manager (Contract) will oversee the strategy, development, execution, and measurement of marketing initiatives that support K12’s core business—the management of more than 70 online public and private schools. This includes setting clear campaign objectives, developing timelines and strategies, and partnering with internal and external teams to deliver compelling content across owned and organic channels (including web, SEO, social, and email).

The Marketing Manager will also apply data-driven insights, AI-enabled tools, and performance testing to enhance campaign effectiveness, operational efficiency, and audience engagement. As K12’s online school portfolio continues to evolve, this position offers significant opportunity to drive innovation, improve customer experiences, and make measurable contributions to the organization’s strategic priorities.

ESSENTIAL FUNCTIONS

* Lead the development and implementation of integrated marketing strategies that drive enrollmen