Marketing Manager, Paid and Social Media

At SAC Educational Services, LLC we are looking for a strategic, analytical, and highly accountable Marketing Manager, Paid and Social Media to lead the growth and execution of our paid media and social media efforts. This role will be responsible for developing and implementing strategies that increase brand awareness, generate qualified leads, and drive customer acquisition across paid and organic channels.

The ideal candidate is both a strategic thinker and a hands-on marketer who understands how to build effective campaigns, track and analyze performance, manage a budget, create compelling content strategies, and continuously optimize campaigns based on data and results.

This opportunity is ideal for someone who enjoys working in a growing organization, taking ownership, building processes, testing new ideas, and seeing the direct impact of their work. As the Marketing Manager, Paid and Social Media, you will play a meaningful role in shaping and growing our digital marketing strategy.

Key Responsibilities

Paid Media Strategy & Management

● Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Meta, and other relevant channels.

● Work with leadership to manage paid advertising budgets and allocate spend based on performance, business priorities, and growth opportunities.

● Build, launch, monitor, and optimize paid campaigns across the customer acquisition funnel.

● Develop audience targeting, retargeting, and segmentation strategies.

● Continuously test creative, messaging, audiences, landing pages, and campaign structures to improve performance.

● Monitor key performance indicators including ROAS, CPA, CPL, conversion rates, CTR, cooked meetings, and overall customer acquisition costs.

● Identify opportunities to improve campaign efficiency and scale successful initiatives.

● Work closely with internal Directors to ensure landing pages, offers, messaging, and campaigns are aligned.

**Social Media S