Marketing Manager

Job Overview

As the Marketing Manager for JBJ Soul Foundation and JBJ Soul Kitchen, you will be at the forefront of shaping and executing marketing strategies across multiple channels. Your core duties will revolve around managing our digital presence, overseeing merchandise, event planning, and other marketing needs. This position has a flexible 40 hour a week schedule, which includes both nights and weekends based on event calendar and marketing needs. In this role, you will work on campaigns to spread awareness of JBJ Soul Foundation’s mission, driving up donations and broadening our brand recognition.

Candidate will be required to travel between both Soul Kitchen locations in Red Bank and Toms River New Jersey. Working events on nights and weekends will be required.

The Marketing and Events Coordinator is expected to operate in line with our workplace values of;

• Dignity – Everyone is treated the same regardless of their circumstances.
• Respect – We value what each person brings to our table.
• Accountability – Each of us are responsible for our actions.
• Sustainability – We believe in creating long term solutions that provide healthy options for our bodies and positive impacts on our environment.
• The power of WE – Working together we believe we can make a positive difference.
• All are welcome – We value diversity, equity and inclusion of all people.

*Responsibilities and Duties*

Digital Marketing Management

Social Media

●Create monthly social media calendars for JBJ Soul Foundation and JBJ Soul Kitchen locations, ensuring brand consistency across Instagram and Facebook by incorporating a mix of still photos and short-form content that aligns with brand guidelines.

●Manage profile presence and share posts as needed across other digital platforms, including YouTube, Pinterest, LinkedIn, X, and community digital calendars, ensuring consistent brand representation.

●Develop engaging copy, images, and video content that tell compelling stories and spark meaningful interactions with our audience.

●Develop and implement new, easy ways for our audience to donate and support the organization digitally, ensuring a seamless and accessible experience for all contributors.

●Design posts with the goal of building reader engagement and attracting new followers, leveraging visual elements and persuasive messaging to captivate our audience.

●Develop an optimal posting schedule, taking into account web traffic patterns and customer engagement metrics, to maximize the reach and impact of our content across various platforms.

●Supervise comments and direct messages across all social media platforms, ensuring timely and appropriate responses.

●Engage with other accounts by liking, commenting, sharing, and fostering interaction to enhance community engagement.

●Monitor page mentions, views, and statistics to track performance and inform social media strategies.

●Monitor and respond to reviews on Tripadvisor and Google to maintain a positive online reputation and address customer feedback effectively.

Email

●Design and execute email campaigns throughout the month to keep our audience informed about JBJ Soul Foundation/Kitchen's mission, including events, volunteer opportunities, mission updates, donations, and merchandise promotions, ensuring timely delivery of relevant updates and promotions.

●Build and maintain contact lists by consolidating data entries, Shopify subscriber lists, and past event attendees.

Website

●Maintain and update JBJ Soul Foundation/Kitchen pages on Shopify, SF News, Charity Proud, JBJSK Menus, Event Pages, and other updates as needed to ensure accuracy and relevance.

●Continuously update website aesthetics to ensure an engaging, fresh, and user-friendly experience, making it easy for our audience to navigate and access important information.

●Explore new ways to expand exposure of JBJ Soul Foundation/Kitchen online platforms, including implementing Google Ads and SEO strategies to increase visibility and reach.

Event Material/Creative Artwork Management

●Lead the design and development of creatives for events, including flyers, graphics, and other collateral, ensuring brand guidelines are met.

●Coordinate with the team to order and manage promotional items for events, including giveaway items, trophies, sponsor signage, gifts, entry tickets, raffle tickets, and merchandise, ensuring everything is in place to enhance brand visibility and event success.

●Manage check-out and event websites through platforms like Square, QR Codes, and Charity Proud, ensuring seamless experiences for attendees and efficient handling of transactions and registrations.

●Assist as needed with event management, including planning pre-marketing efforts and post-event social media efforts, to ensure successful and impactful events that align with our brand vision and goals.

●Communicate with potential sponsors and proactively reach out to secure sponsorships, enhancing event visibility and support.

Content Management

●Capture content at major events, including high-impact photos and videos of key moments, attendees, and activities, to effectively highlight the event’s success and align with the brand’s mission.

●Capture content during visits to JBJ Soul Kitchen/Foundation projects, including photos of new menu items, restaurant atmosphere, and other engaging moments that authentically reflect the brand’s essence.

●Film and edit monthly JBJ Soul Seasoning recipe videos, showcasing creative ways to use the seasoning and engaging viewers with easy-to-follow cooking tutorials.

●Stay up to date on social media trends and ensure our presence remains relevant by creating exciting, fresh content and constantly brainstorming new ideas to engage our audience and align with current trends.

●Maintain a database of brand assets, including logos, key messages, and other essential materials, to ensure consistency across all content channels.

●Receive content from staff and volunteers and incorporate them into social media posts to showcase the diversity and authenticity of our brand.

●Organize all content efficiently in Dropbox and Teams, implementing a structured filing system for easy access and retrieval.

●Create shot lists as needed for specific events, photoshoots, video shoots, etc., to ensure that all necessary content is captured effectively.

Travel + Event

●Frequently visit JBJ Soul Kitchen locations to gather photos of food, staff, volunteers, and customers (as appropriate) for use in marketing collateral and social media, capturing the essence of our brand and community.

●Travel to various locations as needed for photoshoots, events, and merchandise needs, ensuring smooth execution and coordination.

●Cover events and other happenings at both JBJ Soul Kitchen locations as well as any Foundation-related events, contributing to our storytelling and outreach efforts while representing our brand with professionalism and enthusiasm.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in marketing, preferably in a similar role.
• Strong creative and design skills, with proficiency in graphic design tools.
• Excellent communication and organizational abilities.
• Familiarity with digital marketing platforms and strategies.
• Ability to multitask and thrive in a fast-paced environment.
• Nonprofit experience preferred.
• Cultural competency.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits

• Flexible schedule
• Health insurance
• Paid time off

People with a criminal record are encouraged to apply

Application Question(s)

* Do you live in Monmouth or Ocean County, New Jersey?

Work Location: Hybrid remote in Red Bank, NJ 07701