Marketing Manager - Craft Concierge Medicine

About Craft Concierge

Craft Concierge Medicine is a membership-based direct primary care and concierge practice in three markets, part of the Craft Health family. We do not bill insurance. Members pay monthly or annually for 24/7 clinical access, same- and next-day visits, in-house imaging and lab, and a preventive and longevity program built around cardiovascular risk reduction, early cancer detection, and metabolic and hormone health.

The role

You will own demand generation for Craft Concierge across all markets: the funnel, the content, the referral engine, and the measurement behind all three. Company marketing strategy and budget sit with the CMO; you will turn that strategy into a Craft Concierge growth plan and use AI to run it faster and smarter than a team of one normally could.

What you will own

• Member acquisition. Own the funnel from first touch to signed membership in every market, with a monthly new-member target per clinic. Run paid search, paid social, SEO, events and promotions, managing cost per lead and conversion at each stage.
• Growth plan. Build the Craft Concierge channel plan, test calendar and budget recommendations within company strategy.
• The sister-company referral funnel. Our imaging company sees thousands of screening patients a year in markets where we also practice. Building and measuring that hand-off into membership is the single largest untapped channel we have.
• The referral and advocate program. Build the first structured member-referral program, including referrer attribution.
• Employer and broker collateral. Cost-savings materials, benefit-comparison one-pagers, and open-enrollment campaign assets to support employer group sales.
• Content for a clinical product. Preventive screening, longevity medicine and cardiometabolic health explained accurately and credibly, reviewed by our physicians before publication.
• AI-enabled marketing. Use AI for content and creative production, audience segmentation, lead scoring, after-hours inquiry handling and booking, and reporting. Keep patient information out of tools not approved for it.
• AI search visibility. Make sure Craft Concierge is found and accurately described in AI assistants and answer engines (ChatGPT, Google AI Overviews, Perplexity) as well as traditional search.
• New market launches. Pre-opening demand generation, local presence, and launch campaigns — including markets with no sister-company footprint, where marketing carries acquisition on its own.
• Member lifecycle communication. Onboarding, screening recall campaigns, and win-back, moving onto our internal EMR platform in 2027.

How success is measured

• New members per market per month
• Cost per acquired member by channel
• Lead-to-consultation and consultation-to-member conversion rates
• Sister-company screening patient to membership conversion rate
• Referral-sourced members as a share of new members
• Employer group pipeline support delivered on time

What we are looking for

Required

• 5+ years in demand generation or growth marketing, with direct ownership of a funnel and a number
• Practical, daily use of AI tools (e.g., ChatGPT, Claude, Gemini, AI features in CRM and ad platforms) to produce content, analyze data or automate work, with sound judgment about their limits
• Experience running CRM and marketing automation (e.g., GoHighLevel, HubSpot) and paid search and social campaigns
• Comfortable writing and shipping content, not only briefing it out
• Multi-market or multi-location experience

Preferred

• Healthcare, wellness, or another regulated consumer category
• Membership, subscription or retention marketing background
• Experience marketing a new location into an unfamiliar market
• Familiarity with HIPAA and TCPA constraints on marketing communication
• Experience marketing to employers (B2B), brokers or high-net-worth individuals

*Craft Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.*

Pay: $80,000.00 - $92,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Work Location: Hybrid remote in Scottsdale, AZ 85255