Marketing Lead

MARKETING LEAD

Reports to

Vice President, Operations

Location

Chicago, IL

ABOUT US

*Más Sabor Por Favor!* A growing casual Mexican brand from award-winning Chef Rick Bayless, Tortazo and sister brand Tortas Frontera have been serving thoughtfully-prepared real Mexican flavors in a fine casual setting since 2011. Inspired by the torteria of Mexico, our menu celebrates the torta, along with expertly prepared tacos, quesadillas, soups, salads, guacamole, aguas frescas, margaritas and more. Born out of the trailblazing success of Tortas Frontera at O’Hare Airport, Tortazo brings vibrant energy and a sense of adventure to any setting where we operate.

SUMMARY

Chef Rick Bayless’s Chicago-based fast casual brands Tortazo & Tortas Frontera are seeking an in-house marketing lead who loves Mexican food, travel and brand storytelling to join the brand’s growth throughout Chicagoland and beyond. This role will be responsible for the management and execution of all marketing channels within the Tortazo ecosystem, including digital marketing, social media (with external agency support), creative assets and customer communications. Working closely with the culinary and operations teams, this role facilitates the creation and maintenance of all brand touchpoints, including email marketing, menus, signage, collateral, website and digital platforms. This team member will also collaborate closely with our external partners and agencies to ensure consistent, strategic and thoughtful marketing of the restaurants and their offerings, strengthen the customer experience across channels, cultivate new audiences, deepen brand affinity and drive revenue via coordinated marketing.

KEY RESPONSIBILITIES

• Marketing Project Management
• Menu & Signage Updating: Own the process of implementing updates across locations and formats; manage internal review process and team feedback; see through to successful in-store i