Marketing Integration Strategist

Location: UCHealth Catalyst Bldg Denver, Denver, CO

Department: UCHlth Marketing

Work Schedule: Full Time, 80.00 hours per pay period (2 weeks)

Shift: Days

Pay: $36.19 - $54.28 / hour. Pay is dependent on applicant's relevant experience

This position is an onsite role and does not offer a hybrid or remote option

Summary

* Develop and execute integrated, data-driven marketing strategies that improve patient experience, health outcomes and value across the organization.

Responsibilities

• Creates patient-journey strategies that drive sustained engagement through personalized messaging, audience segmentation, lifecycle marketing, and marketing automation.
• Integrates the expertise of leaders from operations, clinical leaders, patient access and navigation, finance, patient experience, digital patient experience, health literacy, and quality into clear marketing opportunities.
• Utilizes consumer insights and behavioral data to advance value-based care initiatives, drive preventive and chronic care gap closure, encourage behavior change, primary care attribution, reduce avoidable emergency department utilization and readmissions, and engage high-risk patient populations through personalized, data-driven marketing programs.
• Manages marketing projects from strategy through execution, including project planning, stakeholder coordination, production, budget management, and performance reporting. Works within the organization's marketing technology.
• Within scope of job, requires critical thinking skills, decisive judgement and the ability to work with minimal supervision. Must be able to work in a fast-paced environment and take appropriate action.

Requirements

• Bachelor's degree in related field.
• 4 years of relevant experience.