Integrated Marketing Manager (Remote)

Position Overview

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Blue Acorn iCi

is seeking an Integrated Marketing Manager to play a pivotal role in enhancing the company's online presence, managing diverse marketing campaigns, and facilitating various types of corporate events. This multifaceted position requires a strategic thinker with a knack for lead generation, proficiency in various marketing tools, and the ability to collaborate across departments.

The Integrated Marketing Manager must be self-motivated, proactive and have an assertive yet professional demeanor, be detail oriented, and possess strong multitasking and program management skills.

Location

: Remote – US

Key Responsibilities

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### Corporate Events & Tradeshows

• Coordinate corporate events and tradeshows, including GTM strategy, account mapping, client outreach, on-site details, logistics and more.
• Recommend, develop, and implement effective marketing plans for generating event revenues.
• Think outside the box to create exciting event experiences.
• Work with Infosys/Infosys Aster corporate marketing, vertical marketing, sales, and marketing leaders.
• Support Adobe partner marketing efforts.
• Lead marketing efforts for events ranging from 1:1 engagements and one-to-many events to large sponsorships.

### Integrated Marketing & Sales Campaigns

• Develop and implement strategies for joint marketing and sales campaigns, aligned with Adobe and Infosys.
• Identify opportunities and gaps, creating new initiatives to drive sales metrics.
• Work closely with sales to anticipate their needs and create initiatives that create and influence company revenue.
• Lead marketing efforts through sales.
• Support digital campaigns, including automated Salesforce campaigns.
• Support content efforts, including blog posts and new sales materials.

### Partner Marketing & GTM

* Help develop and maintain strong relationships with technology partners across o