Marketing Copywriter

This job post is a little different than what you might normally read. I want to have a direct conversation with you. I need you. But only if you can write and I mean, really write. I run a marketing agency called Underdog Digital. We write copy for a lot of clients, across a lot of industries, across a lot of platforms, every single week.

Right now, that copy comes from a few different people. Some of it lands. Some of it doesn't sound like anyone in particular. And when three writers touch three different clients, you start to see the cracks. I want to create consistency.

I don't want copy that's fine. I want copy that sounds like it came from one person who actually understands the client, every time, no matter who's on the account that week.

Here's the deeper thing. I believe words move people. I am a copywriting nerd. I believe every line should make someone want to read the next line. Every word we write matters. A good email gets opened. A good page gets someone to buy. A good line gets remembered.

So if you've studied Ogilvy, if you've read Halbert and Sugarman, if you know who Sam Parr is, I want to talk to you. I'm not looking for someone who writes nice sentences. I'm looking for someone who understands that copy either moves someone to act or it's wasted space.

That's the job.

What you'd actually be doing

You'd write copy for marketing emails, social channels, websites, and landing pages across a group of clients, spanning a wide range of industries. Some weeks you're writing for a physical therapy clinic. Some weeks it's a payroll company or a nonprofit. The brief changes. The standard doesn't.

You'd own the voice on your accounts. Not just spelling and grammar, the actual sound of the brand, and the action you want the reader to take by the last line. You'd take a rough brief and turn it into copy that sounds like a real person wrote it for a real audience, not like it came out of a template.

You'd report directly to me. Right now there's