Marketing Coordinator

Parkview Orthopaedic Group is seeking a motivated, digitally savvy marketing coordinator to grow and energize our social media presence and strengthen our referral network. The ideal candidate is a social media growth and engagement specialist, who is also comfortable building relationships at outside events, in referring offices, and has experience working in the medical field.

Responsibilities

*Social Media Growth & Engagement (Primary Focus)*

• Own social media growth as a core, measurable priority of this role — build and manage a comprehensive, recurring content calendar across platforms (e.g., Facebook, Instagram, LinkedIn, TikTok) engineered to grow followers, reach, and engagement, not just maintain a presence.
• Set and actively track growth targets (follower growth, engagement rate, reach, video views) and adjust content strategy on a data-driven, ongoing basis.
• Design content specifically to drive interaction — polls, Q&As, comments-driven posts, contests, and shareable formats — rather than one-way broadcasting.
• Create and curate content that highlights patient outcomes/testimonials (with consent), practice culture, and community involvement.
• Plan provider-specific content series — profiles, Q&A posts, short educational videos, and "ask the doctor" segments — to build individual provider visibility and trust.
• Monitor comments, messages, and reviews, responding promptly and professionally to foster two-way engagement and build community around each channel.
• Stay current on platform trends, algorithm changes, and content formats, and bring new growth tactics to the practice's channels.

*Referral & Community Outreach*

• Build and maintain relationships with primary care groups, physical therapy clinics, urgent cares, chiropractors, athletic trainers, and other specialty practices in the area to generate referral traffic.
• Schedule and conduct regular in-person visits ("lunch and learns," meet-and-greets, informat