Marketing Communications Specialist

SUMMARY

The Marketing Communications Specialist supports the execution of ESA’s marketing, communications, and digital growth initiatives across core programs including the Electronic Security Expo (ESX), National Training School (NTS), ESA membership, and other industry programs.

This role is responsible for developing content, executing campaigns, and maintaining ESA’s presence across email, web, paid media, print, social media, and emerging channels. It combines traditional marketing communications with modern digital marketing functions, including email optimization, SEO and AI visibility, paid advertising, and marketing automation.

The Marketing Communications Specialist works closely with internal teams, contributors, and external partners to ensure messaging is accurate, consistent, and aligned with organizational goals, while contributing to measurable growth in engagement, visibility, and conversion.

ESSENTIAL FUNCTIONS: DUTIES & RESPONSIBILITIES

Email Marketing and Automation

• Execute email campaigns, including:
• Promotional content
• Newsletters
• Automated drip and nurture campaigns
• Build and manage campaigns from development through deployment (segmentation, content, testing, scheduling)
• Support development of automated workflows for event promotion, member engagement and e-commerce
• Monitor performance and optimize for engagement and conversion

SMS and Emerging Channels

• Support the rollout and execution of SMS marketing campaigns
• Assist with message development and campaign deployment
• Identify opportunities to integrate SMS into broader campaign workflows

Website Management, SEO, and Digital Visibility

• Maintain ESA websites and ensure content is current and accurate
• Execute SEO best practices, including metadata optimization, keyword usage, internal linking, and image alt text
• Conduct keyword research to support content development
• Structure content to improve visibility across search engines and AI-dr