Growth Product Manager

Location

Remote

Experience Level

Mid–Senior Level (5 or more years of consumer product management and growth experience)

Role Overview

The Product Manager for Subscriptions Growth drives the acquisition, discovery, and conversion strategy for a leading consumer digital healthcare subscription portfolio. This role is responsible for optimizing the end-to-end growth funnel—from top-of-funnel exposure and value proposition messaging through onboarding, checkout, and initial member activation. Working closely with Product, Design, Engineering, Analytics, and Marketing teams, the Product Manager builds high-velocity experimentation frameworks that translate consumer health needs into compelling, high-converting subscription experiences.

Key Responsibilities

Growth Strategy & Funnel Optimization

• Drive the acquisition strategy and product roadmap for consumer subscription offerings across web and mobile platforms.
• Optimize the end-to-end growth funnel, from qualified exposure and user engagement through checkout, paywall conversion, and activation.
• Define clear, consumer-centered value propositions that communicate product utility and motivate paid subscription starts.
• Establish growth models, performance benchmarks, and funnel KPIs connecting user engagement to conversion and lifetime value.

Experimentation & Data-Driven Decision Making

• Build and scale a rigorous A/B testing and experimentation program in close collaboration with Analytics teams.
• Formulate testable hypotheses, prioritize experimentation backlogs, and utilize statistical insights to iterate on roadmap priorities.
• Conduct quantitative funnel analysis and qualitative user research to diagnose drop-off points and eliminate onboarding friction.

UI/UX Discovery & Merchandising

* Partner with Design and User Research to develop intuitive, accessible user interfaces that foster trust and clarify complex