Marketing Campaign Manager – B2B SaaS High Growth

About the Role

We’re looking for a Marketing Campaign Manager to join our high-growth B2B SaaS company with a primary focus on customer expansion with support for other revenue channels. In this role, you’ll specialize in developing and executing campaigns aimed at cross-selling to our customer base while also supporting select demand generation initiatives focused on new logo acquisition or channel partners. The ideal candidate has experience across multiple channels including webinars, trade shows, email marketing, channel marketing, and social selling along with experience marketing into the IT buying center.

You’ll own customer cross-sell and expansion motions along with customer retention and advocacy; helping to drive experiences that turn customers into long-term champions.

You’ll partner closely with Customer Expansion Sales, Product Marketing and Operations to translate customer insights into impactful marketing programs to drive growth across the customer base.

This role reports to the Senior Director of Demand Generation and plays a key part in driving expansion revenue and customer advocacy. As a new role at TeamDynamix, you’ll have the opportunity to help shape and build the customer marketing function while creating programs that help customers succeed and grow with us.

Key Responsibilities

Expansion & Cross-Sell Demand Generation

• Develop and execute targeted customer marketing programs that drive awareness and demand for the unified platform for cross-sell and upsell opportunities.
• Collaborate with sales and product marketing to create campaigns that promote additional products and capabilities.
• Support account-based initiatives focused on expanding strategic customers.
• Build segmented customer communication strategies including email campaigns and targeted lifecycle programs aimed at driving customer expansion.

Customer Events & Community

* Support customer-focused events in terms of ideati