Marketing & Promotions Representative

Purpose of Job

The purpose of this job is to create and maintain year-round grassroots awareness of the Georgia Lottery throughout the state. Duties include developing and cultivating relationships with players and retailers via delivery of fun and entertaining interactive displays and events. Following the strategic promotional plan for the GLC, this position will support product introductions, corporate sponsorships, and other promotional affiliations by planning and coordinating activities that best maximize awareness of the GLC.

Essential Duties and Responsibilities

The following duties are normal for this job. These are not to be construed as exclusive or all-inclusive. Other duties may be required and assigned.

Plans special events, promotions (in-person & digital) and in-store promotions within assigned geographical region and select partners (Major/Minor, Collegiate, Professional Sports Partnerships, and community events)

Plans launch activities and creation of new digital & onsite promotions.

Coordinates and handles event operations, including loading and unloading vans and trucks and assembling on-site set-up and tickets.

Under supervision, distribute promotional tickets and contest prizes to winners.

Responsible for concept, design and completion of memos, event signage, letters and special events contracts using Microsoft Office & Adobe Creative Suite.

Work directly with Event organizers and partners to develop contractual agreement for GLC sponsorships.

Under supervision of the Promotion & Marketing Manager, works with agency media buyers to identify promotional opportunities with local media and/or other local businesses. Work closely with district office personnel to coordinate promotional activities.

Coordinate with media representatives to implement media promotional activities, on air/digital contest, radio remotes/hits, web promotions and exclusive experiences.

Coordinates staff activities at special e