Marketing and Communications Specialist

****This is NOT a remote position********

Job Description

The Marketing and Communications Specialist is a key member of the Sales & Marketing team responsible for developing and executing marketing initiatives that strengthen brand awareness, support business development efforts, generate leads, and enhance customer engagement. This role combines strategic marketing planning with hands-on execution, including content development, digital marketing, sales enablement, and corporate communications. The ideal candidate is a creative and results-oriented professional who can manage multiple marketing projects, develop compelling content, support sales initiatives, and contribute to the organization's overall growth and market presence.

Responsibilities

* Marketing Strategy & Campaign Management + Assist in developing and executing marketing strategies that support company growth objectives and revenue goals. + Plan, coordinate, and manage marketing campaigns across multiple channels. + Identify market trends, customer needs, and competitive opportunities to support business growth. + Monitor campaign performance and recommend improvements to maximize effectiveness. + Support the development of annual marketing plans and initiatives.

* Sales Enablement & Business Development Support + Partner closely with the Sales team to develop marketing materials that support customer engagement and business development efforts. + Create sales presentations, capability statements, brochures, case studies, and proposal support materials. + Assist with lead generation and demand creation campaigns targeting prospective customers. + Support customer outreach initiatives and promotional activities. + Help track and report on marketing-generated leads and campaign performance. * Content Development & Brand Management + Create, edit, and manage content for websites, newsletters, marketing collateral, presentations, and other promotional materials. + Develop messaging that clearly communicates the company's value proposition, capabilities, and solutions. + Ensure consistency in branding and messaging across all marketing and communication channels. + Maintain and organize marketing assets and content libraries. + Support the development of thought leadership content, customer success stories, and industry-focused materials.

* Digital Marketing + Manage and update website content to ensure accuracy and relevance. + Support email marketing campaigns and digital outreach efforts. + Assist with social media content planning, creation, and scheduling. + Implement SEO best practices to increase online visibility and web traffic. + Monitor website and campaign analytics and provide performance reports.

* Communications + Draft internal and external communications, company announcements, newsletters, and marketing materials. + Support communication strategies for company initiatives, events, and product or service launches. + Collaborate with leadership and subject matter experts to ensure accurate and effective messaging. + Maintain consistent communications that strengthen brand awareness and market presence.

* Events & Industry Engagement + Assist with the planning and coordination of trade shows, conferences, webinars, and networking events. + Prepare event marketing materials and promotional campaigns. + Coordinate event logistics and support post-event follow-up activities. + Help maximize customer engagement and lead generation opportunities from events.

* Reporting & Analytics + Track key marketing performance indicators (KPIs) and campaign metrics. + Prepare periodic reports on marketing activities, lead generation efforts, and campaign effectiveness. + Analyze data to identify trends and opportunities for improvement. + Support leadership with evaluating marketing ROI and business impact.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
• 3-5 years of experience in marketing, communications, business development support, or a related role.
• Experience supporting sales and marketing initiatives in a corporate environment.
• Strong content development, editing, and organizational skills.
• Experience managing multiple projects and priorities simultaneously.
• Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Experience with CRM systems, marketing platforms, and digital marketing tools.
• Experience within technology, software, engineering, defense, government contracting, or professional services environments.
• Familiarity with marketing automation platforms, SEO tools, website content management systems, and analytics platforms.
• Experience supporting conferences, trade shows, and customer engagement activities.