Social Media & Content Manager

Social Media & Content Manager

Role snapshot

• Title: Senior Social Media & Content Manager
• Team: Pure Brands (brand and wholesale marketing)
• Reports to: Marketing Manager
• Location: Lansing, Michigan — hybrid, with on-site shoots at our cultivation and processing facilities
• Type: Full-time, exempt
• Compensation: $75,000–$90,000 base salary, plus benefits

The opportunity

We're looking for a creator-strategist who wants to own a brand's entire social and content presence: the plan, the shoot, the edit, the post, and the results. You'll be the eye behind every frame and the voice behind every caption for Pure Brands, in one of the most regulated and creatively demanding categories there is.

We're a lean team that moves fast. There's no agency to hand work off to and a short path from idea to published. You'll set the direction, pick up the camera, and be trusted to make work that stands next to the best brands in cannabis.

*What you'll own*

Strategy and planning

• Build and run the social and content strategy for Pure Brands, tied to clear goals for consumers and wholesale partners.
• Own the monthly content calendar and content bank. Align priorities with the Marketing Manager, then run with it.
• Audit what's working across our channels and competitors, and decide where to double down and what to cut.

Content creation: photo, video, and copy

• Concept, shoot, and edit all photo and video in-house: product, lifestyle, cultivation and process, events, and people.
• Make short-form video (Reels, TikTok, Shorts) a core weekly output, with longer pieces when the story calls for it.
• Write sharp, on-brand captions and copy.
• Run the shoot schedule, gear, and asset library so every piece is organized and reusable.

Channels and community

• Lead with Instagram, with Facebook, TikTok, YouTube, and LinkedIn as priority secondaries. Expand to other platforms when the audience is there.
• Engage the community daily through comments, DMs, Stories, and collaborations so the brand feels active and human.
• Build relationships with creators and partners, and bring them into the content.

Partner and brand support

• Create content that helps retail partners sell our products: launch kits, menu-ready imagery, and shareable social assets.
• Collaborate with peers on the other brands in our portfolio.

Results and compliance

• Track performance weekly and report monthly: reach, engagement, saves and shares, profile and website traffic, follower growth, leads, and conversions.
• Turn the data into decisions: what to make more of, what to stop, and what to test next.
• Keep every post compliant with Michigan cannabis marketing rules and each platform's policies, protecting both the accounts and the licenses

*What success looks like*

First 30 days

• Audit every channel, the existing content library, and the competitive landscape.
• Get on-site at our facilities, meet the team, and start shooting.
• Deliver a 90-day strategy with goals, channel priorities, and a content mix.

By 60 days

• The content calendar is fully running on a steady weekly rhythm of Reels, photo, and Stories.
• A reporting dashboard is live, with a baseline for every KPI.

By 90 days

• Reach, engagement, and follower growth are measurably up against baseline.
• The content bank runs two to four weeks ahead.
• At least one partner content kit is live with retail accounts.

Ongoing-What good looks like

*Publishing rhythm--*

Daily feed posts and Stories on Instagram and Facebook; 3+ Reels a week

*Audience growth--*

100+ new, relevant followers a week across Instagram and Facebook

*Engagement--*

Daily community management and a rising engagement rate

*Business impact--*

A clear line from social to website traffic, leads, and partner sell-through

*Reporting--*

A weekly pulse and a monthly recap with insights and next moves

Who you are

• 3+ years owning social media and content for a consumer brand, with results you can point to.
• A portfolio of photography and video you shot and edited yourself. We'll ask what you did on each piece.
• Pro-level with camera, lighting, and audio, and fluent in Premiere Pro or DaVinci Resolve, Lightroom, Photoshop, and CapCut.
• Native to short-form video: hooks, pacing, trends, sound, and what each platform's algorithm rewards.
• Fluent in analytics (Meta Business Suite, native insights, and a tool like Sprout Social or Later), and quick to turn numbers into decisions.
• A strong writer with a sharp eye for brand voice.
• Self-directed. You plan your own week, manage your own projects, and don't wait for a brief to start.
• Experience with regulated industries and platform restrictions, or the judgment to learn them fast.
• 21 or older, with a valid driver's license and reliable transportation for shoots across Michigan.

Bonus points

• Cannabis, alcohol, or other regulated consumer-goods experience
• B2B or trade marketing content
• Motion graphics (After Effects) or drone work (FAA Part 107 certified)
• Running creator, influencer, or UGC programs
• A network in Michigan's cannabis community

What we offer

• $75,000–$90,000 base salary, plus benefits: health, dental, vision, PTO, 401(k), etc.
• Creative ownership of the brand's social and content
• A short path from idea to published, with no agency layers in between
• Direct access to our cultivation, processing, and product teams for real behind-the-scenes stories
• Company-provided camera gear

*How to apply*

*Send your resume and a link to your portfolio. In a few sentences, tell us about one piece of content you're proudest of: what you made, why, and what it achieved.*

*Applications without a portfolio won't be reviewed.*

Pay: $75,000.00 - $90,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: Hybrid remote in Lansing, MI 48912