Included Health
Marketing & Communications Program Manager
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Job Description
The Marcomm Program Manager is a critical operational role within the Corporate Marketing & Communications team, reporting to the Vice President of Corporate Marketing & Communications. This role serves the entire marcomm function — spanning brand, B2B/corporate marketing/product/client marketing, and content — as its dedicated operational backbone. The Marcomm PM will establish and run a clear cross-functional operating rhythm, and prioritization cadence that brings consistency, visibility, and accountability to how the team plans and delivers work against its most important growth initiatives. By owning the systems and workflows that keep integrated marketing moving, this role directly enables senior marketers to stay focused on high-value strategy and the work that most influences pipeline, retention, and win rate.
### Responsibilities
- Own and operate the marcomm team's intake process — creating a single point of entry for all new project requests across corporate marketing, client marketing, brand, and content — ensuring each request is scoped, prioritized, and routed appropriately before work begins.
- Plug into and reinforce the broader Growth team's existing operating rhythms and reporting structures — rather than standing up marcomm-specific systems in isolation — adapting shared cadences (e.g., weekly prioritization reviews, sprint-style planning, status syncs) to create consistent visibility into active work, dependencies, and capacity across marcomm teams.
- Help to develop and manage integrated project plans, timelines, and delivery schedules in Asana, keeping all workstreams current and surfacing blockers before they become delays.
- Produce clear, concise status reporting for marketing leadership — replacing fragmented Slack threads and ad hoc follow-up with structured, repeatable updates that make progress and priorities legible at a glance.
- Serve as the connective tissue across marcomm teams — facilitating coordination betw
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