Marketing Analytics Implementation Specialist

#### Description

At Rankings.io, we help elite law firms dominate their markets with world-class SEO, paid media, and data-driven strategy. As our measurement ecosystem expands, we are hiring an Attribution Specialist to ensure every marketing touchpoint is accurately tracked, validated, and connected to downstream intake and revenue.

This is a technical, detail-oriented role responsible for clean data capture, dependable tracking architecture, and cross-platform attribution accuracy across websites, ad platforms, and CRMs.

#### Responsibilities

Attribution Architecture and Strategy

• Maintain and evolve our multi-touch attribution framework across paid media, organic, social, website interactions, phone calls, and CRM intake workflows.
• Define and enforce channel classification rules, naming conventions, and lead source hierarchies.
• Partner with Paid Media, SEO, and BI teams to ensure attribution logic matches real-world channel activity for Account Managers and Project Managers.

Cross-Platform Tracking and Measurement

• GA4
• Configure conversion events, parameters, and user properties to support multi-touch attribution.
• Maintain cross-domain tracking and resolve session stitching issues.
• Troubleshoot UTM and traffic inconsistencies.
• Paid Media (Including Google Ads, Meta, LinkedIn, Tiktok, Yelp Ads, Programmatic Ads)
• Implement and maintain platform tracking: enhanced conversions, CAPI, offline conversion imports, click IDs, and lead form tracking.
• Ensure tracking alignment across platforms, GA4, and CRM systems.
• Ensure tracking alignment across platforms, GA4, and CRM systems.
• Websites
• Collaborate with developers on data-layer enhancements, tagging updates, and server-side tracking setups.
• Test form submissions, CTAs, button clicks, and intake pathways (both desktop and mobile).
• Validate dynamic phone numbers, call tracking scripts, and funnel UX that affects attribution accuracy.
• Call Tr