Content Marketing Manager

JOB SUMMARY

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The Content Marketing Manager leads Endurance's content strategy, content operations, corporate communications, and community-focused initiatives. This role owns content across the Endurance Learning Center Blog, FAQs, guides, and other educational resources, ensuring content supports customer needs, organic visibility, brand priorities, and business objectives.

The role also supports PR and corporate communications, including executive messaging, awards, campaign activations, and Endurance Cares initiatives. Working cross-functionally with Brand Marketing, SEO, CX, IT, HR/Legal, Development, and external partners, the Content Marketing Manager uses performance insights, search data, and customer needs to continually improve content while ensuring communications are accurate, consistent, on-brand, and compliant.

KEY RESPONSIBILITIES

Content Strategy & Performance

• Own content strategy for the Endurance Learning Center Blog, FAQs, guides, and other customer education resources.
• Develop and manage content calendars, pillars, and priorities aligned with customer needs, SEO opportunities, brand initiatives, and business goals.
• Support SEO strategy through content audits, keyword and content-gap analysis, optimization, and ongoing content improvements.
• Analyze content performance, traffic, search behavior, and SEO insights using GA4, SEMrush, and other reporting tools to inform future priorities.
• Regularly evaluate existing content to identify opportunities to update, consolidate, repurpose, or retire content.
• Monitor industry, consumer, search, and cultural trends to identify relevant content opportunities.

Content Operations

• Oversee the development, editing, publishing, maintenance, and optimization of Endurance content.
• Serve as the primary content owner for WordPress, including publishing processes, content maintenance, and quality assurance.
• Manage freelance writers and content resources, i