Lifecycle Marketing Specialist

Job Summary

The Lifecycle Marketing Specialist helps OSV build meaningful, ongoing relationships with Catholic parishes, schools, and dioceses through thoughtful customer engagement campaigns. This role plans, coordinates, and executes marketing communications that support onboarding, product adoption, renewal, and long-term customer value. Working closely with product, sales, customer success, and creative teams, this person will turn customer insights into clear, mission-aligned campaigns that help ministry leaders get the most from OSV’s products and services.

The Specialist works closely with product management, sales, customer success, and creative teams to plan and execute campaigns that are informed by customer needs, aligned with OSV’s mission, and relevant to ministry leaders, educators, and catechists. This role may also support marketing projects for American Church Inc. (ACI), an OSV company, and contribute to targeted account engagement efforts as the organization continues to grow its lifecycle and retention marketing approach.

**Essential Job Functions (*=non-essential tasks):**

• Serve as the primary marketing lead for retention campaigns across OSV’s product portfolio.
• Create and implement multi-channel lifecycle campaigns (email, digital, print, and social) that drive customer engagement, product adoption, and renewal.
• Coordinate customer communications across key stages of the customer experience, including onboarding, engagement, and renewal.
• Coordinate retention marketing efforts across products to support a consistent and connected customer experience.
• Identify opportunities to improve retention marketing efforts across products, helping inform more effective customer engagement and renewal strategies.
• Partner with product managers, sales, and customer success teams to align marketing efforts with customer needs and business priorities.
• Create campaign messaging and content in collaboration with the Cr