Lead Copywriter - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title

Lead Copywriter- HOKA

Reports to

Sr. Manager, Copy- HOKA

Location

Remote - West Coast Preferred

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

The Lead Writer exists to transform product innovation, athlete stories, and brand purpose into ideas that move people. By developing breakthrough campaigns and compelling storytelling across every channel, this role helps define how HOKA connects with runners, hikers, and movers around the world. The impact of this work extends beyond marketing—building brand relevance, deepening consumer connection, and helping more people discover the joy of movement through HOKA.

We celebrate diversity-of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives
• Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion, capture attention, and drive measurable impact
• Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds
• Create and shape stories acro