Content Marketing Manager

Who We Are

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a Content Marketing Manager to join the Marketing department.

The Content Marketing Manager reports to the Director, Content Marketing and is responsible for executing audience-focused content marketing strategies that drive engagement, consideration, demand, conversion, and retention across Robert Half’s priority hiring manager and job candidate audiences. This is a strategic and hands-on role that combines content marketing planning, writing, editing, SEO/AEO optimization, and performance analysis to support integrated marketing programs and audience growth objectives.

Working closely with Integrated Marketing, Brand Marketing, Performance Marketing, Digital Marketing, Communications, Analytics, and Web partners, this role translates established content marketing strategies, business priorities, audience insights, and campaign strategies into high-performing marketing content. The Content Marketing Manager focuses on content marketing assets that help audiences discover, understand, engage with, and take action on Robert Half’s services, while partnering with Communications on the marketing activation of thought leadership and editorial assets where appropriate.

What You'll Do

Content Marketing Planning, Audience Alignment & Campaign Support

• Execute audience-focused content marketing plans and initiatives in partnership with Integrated Marketing Managers and senior content marketing leaders.
• Contribute to content marketing roadmaps aligned to audience priorities, integrated marketing plans, campaign objectives, and business goals.
• Partner with Integrated Marketing Managers and SEO partners to identify content marketing needs across the buying journey, including awareness, consideration, conversion, and retention.
• Translate established content marketing strategies into content marketing briefs, as