Director, Content Marketing

Who We Are

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a Director, Content Marketing to join the Marketing department.

The Director, Content Marketing builds and leads a modern content marketing function that drives measurable business impact across brand, demand generation, and customer engagement. This leader owns the end-to-end content marketing strategy, operating model, governance, and content marketing performance across digital channels, with a particular focus on high-quality, search- and AEO-optimized content marketing assets.

This role is squarely focused on content marketing strategy and execution, working in close partnership with digital marketing and technology teams that own technical implementation. The Director leads a scalable, high-performing content marketing engine that fuels pipeline, strengthens brand authority, supports audience growth, and drives competitive differentiation while maintaining clear swim lanes with Communications, which leads thought leadership, editorial strategy, executive visibility, earned authority, and reputation-building content.

What You'll Do

Content Marketing Strategy, Audience Alignment & Planning

• Develop and own a full-funnel content marketing strategy aligned to client acquisition, talent acquisition, integrated marketing priorities, and Robert Half’s audience growth objectives.
• Translate audience intelligence, business insights, marketplace trends, and industry knowledge into actionable content marketing strategies for hiring managers, business leaders, HR and procurement stakeholders, and job seekers across key verticals.
• With consultation from channel leads, define channel-specific content marketing strategies for SEO, AEO, email, paid media, and conversion pages that align to demand generation priorities.
• Build and manage a prioritized content marketing roadmap focused on high-inte