Instagram Content & Growth Manager

About The Recipe Critic

The Recipe Critic is one of the largest recipe websites in the country, reaching millions of home cooks

every month through our website, email, and social media. We create reliable, family-friendly recipes that

people love to make and share.

We're looking for an experienced Instagram Content & Growth Manager to take ownership of our

Instagram strategy and help us continue growing one of the leading food brands online.

This is not an entry-level social media role. We're looking for someone with proven experience managing

Instagram for a business or brand who understands how to build a content strategy, execute campaigns,

analyze performance, and drive meaningful growth.

This is a remote, US-based contract position that will require 15-20 hours per week.

What You'll Do

*Instagram Strategy*

• Develop and execute Instagram content strategies that support brand growth and business goals.
• Plan and manage content calendars around recipe launches, seasonal trends, holidays, and

campaigns.

* Stay current on Instagram trends, new features, and best practices, and recommend new ideas

when appropriate.

* Identify opportunities to increase reach, engagement, followers, and traffic.

*Content Management*

• Schedule and publish Reels, carousel posts, Stories, and feed content.
• Write engaging captions that align with The Recipe Critic brand voice.
• Coordinate content launches with our internal team.
• Ensure content is optimized for Instagram performance.

*Community Management*

• Monitor and respond to comments and direct messages.
• Foster an engaged, positive community around our brand.
• Help identify opportunities for audience engagement.

*Analytics & Reporting*

• Track Instagram performance and key metrics.
• Prepare weekly reports with insights, recommendations, and opportunities for improvement.
• Use data to guide future content strategy and