Email Marketing Specialist

Email Marketing Specialist — Exceptional Writer & Data-Driven Marketer

About Stan Winston School of Character Arts

Stan Winston School of Character Arts (SWSCA) is an online educational platform dedicated to teaching the art and techniques of character creation.

Our courses feature world-class artists and industry professionals working in practical effects, creature creation, makeup effects, sculpture, fabrication, puppetry, animatronics and related disciplines.

We have a large global audience and an established customer and email database built over many years.

About the Position

We are looking for an experienced Email Marketing Specialist to join our team in an ongoing, part-time remote role.

This is not a general digital marketing position.

We are looking for someone who genuinely loves email marketing and considers it a core specialty.

The right person will be both creative and highly data-driven — someone who thinks about segmentation, automation, testing, engagement, conversion and continually improving performance.

Exceptional Writing Ability Is Essential

Exceptional written English is essential for this position.

You must be an excellent English-language writer with an exceptional command of grammar, tone, nuance and persuasive marketing copy. Your writing should sound natural, polished and professional to a U.S. audience.

Strong email marketing skills alone are not sufficient for this position. Strong writing skills alone are not sufficient either. We need someone who excels at both.

Responsibilities

• Write compelling promotional and educational emails in our established brand voice
• Plan, create and execute email marketing campaigns
• Develop and improve automated email sequences and customer journeys
• Segment our audience and identify opportunities within our existing database
• Conduct meaningful A/B tests
• Analyze open rates, click-through rates, conversions, revenue and other performance m