Home Health Liaison / Marketer

Home Health Liaison/Marketer – Join Caprock Home Health and Make a Difference!

Are you compassionate and driven?

Do you want to make a meaningful difference in people’s lives?

At Caprock Home Health, we’re dedicated to ensuring our clients remain safe, comfortable, and independent in their own homes.

About Us

For over 40 years, Caprock Home Health has proudly served Texans as the largest family-owned home health agency in the state. We cultivate a warm, supportive environment for both our team members and the clients we serve.

If you're ready to join a team that’s changing lives, apply today and explore the opportunities waiting for you at Caprock Home Health!

Position Overview

As a Home Health Liaison/Marketer, you’ll serve as the bridge between healthcare providers, patients, and home health services, ensuring smooth transitions and providing patients with the care they need. This role is key to driving revenue growth across all programs at Caprock Home Health while maintaining compliance with Stark Law and Anti-Kickback regulations.

Key Responsibilities

• Build and maintain relationships with physicians, office staff, discharge planners, and referral sources.
• Market Caprock’s services, ensuring a holistic approach to increase admissions across all programs.
• Plan and implement community education initiatives to raise awareness of Caprock's services and the Medicare Home Health benefit.
• Represent Caprock at senior activities, health fairs, and other community events.
• Identify and access community resources to support patients.
• Provide regular reports on marketing efforts, referral growth, and competitive analysis.
• Maintain a minimum of 40 professional contacts per week to build strategic partnerships.
• Collaborate with the Director of Marketing to develop and execute strategic growth plans.

Skills & Qualifications

* Required: + High school diploma or GED. + Strong comm