Growth Lead, HeySunday

About Us

HeySunday is on a mission to make cleaning easier, and better for the planet. We sell innovative, space-saving alternatives to traditional cleaning products, including our signature laundry detergent sheets, dryer sheets, dishwasher sheets, and more. We believe that keeping a home clean should be simple, convenient, and low-waste, and we're building a brand that makes sustainable choices feel effortless for everyday households.

The Role

You drive growth at HeySunday.

You are a growth generalist. You are strong across the whole engine, acquisition, conversion, and retention, and you know that the best next win is not always the obvious one. You will set the strategy, run the experiments, understand the math, and make the calls on where we push, where we cut, and what we try next. You will partner closely with HeySunday's GM, who comes from a growth and performance background and stays involved on growth strategy, so you should be someone who can take an idea from start to finish with limited oversight, name what you need, and challenge the plan when you disagree.

This is not a role for someone who wants to stay high-level and hand the work to others. It is for someone who wants to sit at the center of the growth engine, stay close to the work, and have real impact.

What You Own

You are accountable for

• HeySunday's full growth engine, including strategy, prioritization, and outcomes
• SKU expansion, from finding new product opportunities to taking them to market and actually selling them
• Retention and lifecycle growth for a subscription business
• Non-paid growth across channels like affiliate, partnerships, referral, brand, and product-led motions
• CRO across landing pages and funnels
• Paid acquisition strategy and execution
• The growth model that defines assumptions, targets, and constraints
• Profitable revenue measured in LTV, contribution margin, CAC payback, and ROAS

You are not responsible for

* Inventory m